Tarang Amin - Jul 5, 2023 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Signature
/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin
Stock symbol
ELF
Transactions as of
Jul 5, 2023
Transactions value $
-$6,343,771
Form type
4
Date filed
7/7/2023, 04:12 PM
Previous filing
Jun 13, 2023
Next filing
Aug 9, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Options Exercise $73.1K +39.7K +15.72% $1.84* 293K Jul 5, 2023 Direct F1, F2
transaction ELF Common Stock, $0.01 par value Sale -$1.93M -17K -5.82% $113.23 276K Jul 5, 2023 Direct F1, F2, F3
transaction ELF Common Stock, $0.01 par value Sale -$2.42M -21.2K -7.69% $114.19 254K Jul 5, 2023 Direct F1, F2, F4
transaction ELF Common Stock, $0.01 par value Sale -$174K -1.52K -0.6% $114.67 253K Jul 5, 2023 Direct F1, F2, F5
transaction ELF Common Stock, $0.01 par value Sale -$532K -4.7K -1.58% $113.25 293K Jul 5, 2023 By Family Trust F1, F6
transaction ELF Common Stock, $0.01 par value Sale -$415K -3.64K -1.24% $114.25 289K Jul 5, 2023 By Family Trust F1, F7
transaction ELF Common Stock, $0.01 par value Sale -$523K -4.62K -1.55% $113.25 293K Jul 5, 2023 By Family Trust F1, F8
transaction ELF Common Stock, $0.01 par value Sale -$424K -3.71K -1.27% $114.26 289K Jul 5, 2023 By Family Trust F1, F7
holding ELF Common Stock, $0.01 par value 174K Jul 5, 2023 By Family Trust
holding ELF Common Stock, $0.01 par value 200K Jul 5, 2023 By GRAT
holding ELF Common Stock, $0.01 par value 200K Jul 5, 2023 By GRAT

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ELF Stock Option (Right to Buy) Options Exercise $0 -39.7K -33.33% $0.00 79.5K Jul 5, 2023 Common Stock 39.7K $1.84 Direct F1, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.
F2 Includes 127,140 restricted stock units.
F3 The transaction was executed in multiple trades in prices ranging from $112.62 to $113.61, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F4 The transaction was executed in multiple trades in prices ranging from $113.62 to $114.61, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F5 The transaction was executed in multiple trades in prices ranging from $114.62 to $114.77, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F6 The transaction was executed in multiple trades in prices ranging from $112.84 to $113.56, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F7 The transaction was executed in multiple trades in prices ranging from $113.99 to $114.71, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F8 The transaction was executed in multiple trades in prices ranging from $112.84 to $113.57, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F9 The stock option is fully vested.