| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $11K | +6K | +6.2% | $1.84* | 103K | Jun 5, 2023 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.26M | -12.1K | -11.75% | $104.44 | 90.7K | Jun 5, 2023 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.19M | -11.3K | -12.47% | $105.18 | 79.4K | Jun 5, 2023 | Direct | F1, F2, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$29.5K | -278 | -0.35% | $106.10 | 79.1K | Jun 5, 2023 | Direct | F1, F2, F5 |
| holding | ELF | Common Stock, $0.01 par value | 22.8K | Jun 5, 2023 | By Milsten/Conner Trust dated October 17, 2008 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option (Right to Buy) | Options Exercise | $0 | -6K | -33.33% | $0.00 | 12K | Jun 5, 2023 | Common Stock | 6K | $1.84 | Direct | F1, F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person. |
| F2 | Includes 63,714 restricted stock units. |
| F3 | The transaction was executed in multiple trades in prices ranging from $103.93 to $104.92, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $104.93 to $105.63, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $106.05 to $106.22, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | Fully vested. |
Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer