Joshua Allen Franks - Jun 1, 2023 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Signature
/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks
Stock symbol
ELF
Transactions as of
Jun 1, 2023
Transactions value $
-$1,803,309
Form type
4
Date filed
6/5/2023, 08:18 PM
Previous filing
Mar 8, 2023
Next filing
Sep 11, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Award $0 +18.8K +17.53% $0.00 126K Jun 1, 2023 Direct F1
transaction ELF Common Stock, $0.01 par value Sale -$160K -1.54K -1.23% $103.50 124K Jun 2, 2023 Direct F2
transaction ELF Common Stock, $0.01 par value Sale -$359K -3.47K -2.79% $103.50 121K Jun 2, 2023 Direct F3
transaction ELF Common Stock, $0.01 par value Sale -$552K -5.33K -4.41% $103.50 116K Jun 2, 2023 Direct F3, F4
transaction ELF Common Stock, $0.01 par value Sale -$413K -3.98K -3.44% $103.72 112K Jun 2, 2023 Direct F4, F5, F6
transaction ELF Common Stock, $0.01 par value Sale -$109K -1.05K -0.94% $104.55* 111K Jun 2, 2023 Direct F4, F5, F7
transaction ELF Common Stock, $0.01 par value Sale -$211K -2K -1.81% $105.63 109K Jun 2, 2023 Direct F4, F5, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Reflects Restricted Stock Units ("RSUs") that vest in four equal annual installments subject to continued service and does not include Performance Stock Units that vest based upon performance metrics, which are expected to be reported upon achievement.
F2 The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to a Restricted Stock Award of the Issuer.
F3 The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to a RSUs of the Issuer.
F4 Includes 63,714 RSUs.
F5 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.
F6 The transaction was executed in multiple trades in prices ranging from $103.20 to $104.14, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F7 The transaction was executed in multiple trades in prices ranging from $104.21 to $105.18, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F8 The transaction was executed in multiple trades in prices ranging from $105.27 to $106.17, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.