| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $73.1K | +39.7K | +13.85% | $1.84* | 327K | May 5, 2023 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$2.04M | -23.2K | -7.1% | $87.98 | 303K | May 5, 2023 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.17M | -13.1K | -4.33% | $89.03 | 290K | May 5, 2023 | Direct | F1, F2, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$305K | -3.4K | -1.17% | $89.66 | 287K | May 5, 2023 | Direct | F1, F2, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$464K | -5.27K | -1.68% | $88.04 | 309K | May 5, 2023 | By Family Trust | F1, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$245K | -2.75K | -0.89% | $89.18 | 306K | May 5, 2023 | By Family Trust | F1, F7 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$28.8K | -320 | -0.1% | $89.90 | 306K | May 5, 2023 | By Family Trust | F1 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$469K | -5.33K | -1.7% | $88.05 | 309K | May 5, 2023 | By Family Trust | F1, F8 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$241K | -2.7K | -0.87% | $89.22 | 306K | May 5, 2023 | By Family Trust | F1, F9 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$27K | -300 | -0.1% | $89.90 | 306K | May 5, 2023 | By Family Trust | F1 |
| holding | ELF | Common Stock, $0.01 par value | 614K | May 5, 2023 | By Family Trust |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option (Right to Buy) | Options Exercise | $0 | -39.7K | -20% | $0.00 | 159K | May 5, 2023 | Common Stock | 39.7K | $1.84 | Direct | F10 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person. |
| F2 | Includes 131,462 restricted stock units. |
| F3 | The transaction was executed in multiple trades in prices ranging from $87.53 to $88.52, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $88.53 to $89.52, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $89.53 to $89.86, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $87.69 to $88.64, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $88.85 to $89.80, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | The transaction was executed in multiple trades in prices ranging from $87.70 to $88.64, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F9 | The transaction was executed in multiple trades in prices ranging from $88.90 to $89.80, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F10 | The stock option is fully vested. |