| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $256K | +20.9K | +17.19% | $12.22* | 143K | Apr 24, 2023 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.44M | -15.2K | -10.68% | $94.43 | 127K | Apr 24, 2023 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$352K | -3.69K | -2.89% | $95.31 | 124K | Apr 24, 2023 | Direct | F1, F2, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$193K | -2K | -1.62% | $96.39 | 122K | Apr 24, 2023 | Direct | F1, F2, F5 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option | Options Exercise | $0 | -20.9K | -100% | $0.00* | 0 | Apr 24, 2023 | Common Stock | 20.9K | $12.22 | Direct | F1, F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person. |
| F2 | Includes 62,190 Restricted Stock Units. |
| F3 | The transaction was executed in multiple trades in prices ranging from $93.89 to $94.87, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $94.89 to $95.88, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $95.89 to $96.77, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | Option vests with respect to 25% of the total shares subject thereto on each of the first, second, third and fourth anniversary of April 22, 2019, subject to the Reporting Person continuing to provide services to the Issuer as an employee, consultant, director or officer of the Company through each applicable vesting date. |
Senior Vice President and Chief Financial Officer