Blake Lawson - Mar 19, 2024 Form 4 Insider Report for RumbleOn, Inc. (RMBL)

Role: Chief Financial Officer
Signature: /s/ Blake Lawson
Stock symbol: RMBL
Transactions as of: Mar 19, 2024
Transactions value $: $0
Form type: 4
Date filed: 3/21/2024, 07:35 PM
Previous filing: Dec 7, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	RMBL	Class B Common Stock	Award		+16.6K	+31.74%		68.8K	Mar 19, 2024	Direct	F1
transaction	RMBL	Class B Common Stock	Award		+49.7K	+72.28%		119K	Mar 19, 2024	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	On March 19, 2024, the reporting person received a grant of 16,572 restricted stock units ("RSU") pursuant to the terms of his employment agreement and calculated based upon the share price of RMBL Class B Common Stock at the conclusion of the second trading day following the Company's release of earnings for Q4 2023. Each RSU represents a contingent right to receive one share of RMBL Class B Common Stock. The RSU award was granted under the 2017 Stock Incentive Plan, as amended, and will vest ratably over three years on March 19, 2025, March 19, 2026 and March 19, 2027, provided that the reporting person remains employed on each vesting date.
F2	On March 19, 2024, the reporting person received a grant of 49,716 performance-based restricted stock units ("PSU") under the 2017 Stock Incentive Plan, as amended. This grant is pursuant to the terms of his employment agreement and calculated based upon the share price of RMBL Class B Common Stock at the conclusion of the second trading day following the Company's release of earnings for Q4 2023. Each PSU represents a contingent right to receive one share of RMBL Class B Common Stock. The PSUs vest when the minimum closing price of RMBL Class B Common Stock remains at or above the minimum closing price for at least 30 consecutive trading days ("Target"), subject to his continuous employment and the other terms of the grant. One-third of the grant, or 16,572 PSUs, vest at each applicable Target as follows: $12, $17 and $22.

Content

On March 19, 2024, the reporting person received a grant of 16,572 restricted stock units ("RSU") pursuant to the terms of his employment agreement and calculated based upon the share price of RMBL Class B Common Stock at the conclusion of the second trading day following the Company's release of earnings for Q4 2023. Each RSU represents a contingent right to receive one share of RMBL Class B Common Stock. The RSU award was granted under the 2017 Stock Incentive Plan, as amended, and will vest ratably over three years on March 19, 2025, March 19, 2026 and March 19, 2027, provided that the reporting person remains employed on each vesting date.

On March 19, 2024, the reporting person received a grant of 49,716 performance-based restricted stock units ("PSU") under the 2017 Stock Incentive Plan, as amended. This grant is pursuant to the terms of his employment agreement and calculated based upon the share price of RMBL Class B Common Stock at the conclusion of the second trading day following the Company's release of earnings for Q4 2023. Each PSU represents a contingent right to receive one share of RMBL Class B Common Stock. The PSUs vest when the minimum closing price of RMBL Class B Common Stock remains at or above the minimum closing price for at least 30 consecutive trading days ("Target"), subject to his continuous employment and the other terms of the grant. One-third of the grant, or 16,572 PSUs, vest at each applicable Target as follows: $12, $17 and $22.