Casey O'Connor - Jul 28, 2025 Form 4 Insider Report for Stitch Fix, Inc. (SFIX)

Role
Chief Legal Officer
Signature
Casey O'Connor
Stock symbol
SFIX
Transactions as of
Jul 28, 2025
Transactions value $
-$48,159
Form type
4
Date filed
7/29/2025, 05:01 PM
Previous filing
Jul 22, 2025
Next filing
Sep 22, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
O'Connor Casey Chief Legal Officer 1 MONTGOMERY ST., SAN FRANCISCO Casey O'Connor 2025-07-29 0001954429

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SFIX Class A Common Stock Options Exercise $119K +31.2K +6.27% $3.80 530K Jul 28, 2025 Direct
transaction SFIX Class A Common Stock Sale -$167K -31.2K -5.9% $5.34 499K Jul 28, 2025 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SFIX Non-qualified Stock Option (Right to Buy) Options Exercise $0 -31.2K -6.25% $0.00 469K Jul 28, 2025 Class A Common Stock 31.2K $3.80 Direct F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
F2 The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.34 to $5.355 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
F4 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the Reporting Person's continuous service through each vesting date.