Richard F. Baruch Jr - Sep 1, 2021 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role
Senior Vice President and Chief Commercial Officer
Signature
/s/ Scott K. Milsten, Attorney-in-Fact for Richard F. Baruch, Jr.
Stock symbol
ELF
Transactions as of
Sep 1, 2021
Transactions value $
-$945,225
Form type
4
Date filed
9/3/2021, 04:12 PM
Previous filing
Sep 1, 2021
Next filing
Mar 7, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Options Exercise $59.6K +32.4K +16% $1.84* 235K Sep 1, 2021 Direct F1, F2
transaction ELF Common Stock, $0.01 par value Sale -$1M -32.4K -13.8% $31.01* 203K Sep 1, 2021 Direct F1, F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ELF Stock Option (Right to Buy) Options Exercise $0 -32.4K -36.99% $0.00 55.2K Sep 1, 2021 Common Stock 32.4K $1.84 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.
F2 Includes 27,200 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.
F3 The transaction was executed in multiple trades in prices ranging from $31.00 to $31.05, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Remarks:

Senior Vice President and Chief Commercial Officer