Cynthia A. Fisher - 14 May 2025 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role
Director
Signature
Michael G. Andrews under POA for the benefit of Cynthia A. Fisher
Issuer symbol
SAM
Transactions as of
14 May 2025
Net transactions value
$0
Form type
4
Filing time
15 May 2025, 09:20:25 UTC
Previous filing
08 Apr 2025
Next filing
23 Jun 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Fisher Cynthia A Director 186 PARK STREET, NEWTON Michael G. Andrews under POA for the benefit of Cynthia A. Fisher 15 May 2025 0001550860

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Award $0 +271 +12% $0.000000 2,481 14 May 2025 Direct F1, F2
holding SAM Class A Common 122,923 14 May 2025 By Foundation managed by Reporting Person
holding SAM Class A Common 33,248 14 May 2025 By LLC managed by Reporting Person F3
holding SAM Class A Common 23,486 14 May 2025 By spouse as custodian for children under UGTMA F4
holding SAM Class A Common 20,537 14 May 2025 By LLC managed by Reporting Person
holding SAM Class A Common 3,656 14 May 2025 By adult children. Reporting Person disclaims beneficial ownership
holding SAM Class A Common 2,532 14 May 2025 As trustee in trust for children

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SAM May 14, 2025 Stock Option Award $0 +546 $0.000000 546 14 May 2025 Class A Common 546 $240.26 Direct F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On May 14, 2025, the Issuer granted 271 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The shares will vest in full on May 13, 2026, provided that the non-employee Director remains a member of the Board of Directors as of that date.
F2 The shares reported include 271 shares of restricted stock subject to vesting conditions.
F3 The shares are held by a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein.
F4 The shares are held by an LLC managed by the Reporting Person and owned by Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust.
F5 On May 14, 2025, the Issuer granted 546 option shares to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The option shares are immediately exercisable, subject to the Company's Director Stock Ownership and Retention Guidelines.