C. James Koch - 31 Oct 2023 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chairman, Director, 10%+ Owner
Signature: Michael G. Andrews under POA for the benefit of Koch C. James
Issuer symbol: SAM
Transactions as of: 31 Oct 2023
Net transactions value: +$517,431
Form type: 4
Filing time: 01 Nov 2023, 10:38:56 UTC
Previous filing: 26 May 2023
Next filing: 24 May 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$517,431	+2,140	+21%	$241.79	12,227	31 Oct 2023	Direct
holding	SAM	Class A Common						122,923	31 Oct 2023	By Foundation managed by Reporting Person
holding	SAM	Class A Common						33,248	31 Oct 2023	By LLC managed by spouse
holding	SAM	Class A Common						23,486	31 Oct 2023	Custodian for children under UGTMA
holding	SAM	Class A Common						5,000	31 Oct 2023	By Trust as Trustee
holding	SAM	Class A Common						3,656	31 Oct 2023	By adult children. Reporting Person disclaims beneficial ownership
holding	SAM	Class A Common						2,532	31 Oct 2023	By spouse in trust for children

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-2014 Option Agreement	Options Exercise	$0	-2,140	-100%	$0.000000^*	0	31 Oct 2023	Class A Common	2,140	$241.79	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The option vested in four annual installments: the first on March 1, 2015 and the final vesting on January 1, 2019.