John C. Geist - Jul 28, 2023 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chief Sales Officer
Signature: Michael G. Andrews under POA for the benefit of John C. Geist
Stock symbol: SAM
Transactions as of: Jul 28, 2023
Transactions value $: -$532,441
Form type: 4
Date filed: 7/31/2023, 04:03 PM
Previous filing: Jun 6, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$712K	+3.52K	+63.23%	$201.91	9.1K	Jul 28, 2023	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$1.24M	-3.52K	-38.74%	$353.00	5.57K	Jul 28, 2023	Direct	F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-2016 Stock Option	Options Exercise	$0	-3.52K	-21.26%	$0.00	13K	Jul 28, 2023	Class A Common	50.1K	$201.91	Direct	F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.
F2	The shares reported include 5,127 shares of restricted stock subject to vesting conditions.
F3	The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.