Cynthia A. Fisher - Oct 28, 2022 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Director
Signature: Michael G. Andrews under POA for the benefit of Cynthia A. Fisher
Stock symbol: SAM
Transactions as of: Oct 28, 2022
Transactions value $: $44,993
Form type: 4
Date filed: 10/28/2022, 11:35 AM
Previous filing: May 19, 2022
Next filing: Dec 14, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$45K	+297	+74.25%	$151.49	697	Oct 28, 2022	Direct
holding	SAM	Class A Common						117K	Oct 28, 2022	By Foundation managed by Reporting Person
holding	SAM	Class A Common						33.2K	Oct 28, 2022	By LLC managed by Reporting Person	F1
holding	SAM	Class A Common						23.5K	Oct 28, 2022	By spouse as custodian for children under UGTMA	F2
holding	SAM	Class A Common						20.5K	Oct 28, 2022	By LLC managed by Reporting Person
holding	SAM	Class A Common						3.66K	Oct 28, 2022	By adult children. Reporting Person disclaims beneficial ownership
holding	SAM	Class A Common						2.53K	Oct 28, 2022	As trustee in trust for children

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	5-29-2013 Stock Option	Options Exercise	$0	-297	-100%	$0.00^*	0	Oct 28, 2022	Class A Common	297	$151.49	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The shares are held by a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein.
F2	The shares are held by an LLC managed by the Reporting Person and owned by Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust.