Quincy B. Troupe - 07 Jan 2022 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Senior VP, Supply Chain
Signature: Michael G. Andrews under POA for the benefit of Quincy B. Troupe
Issuer symbol: SAM
Transactions as of: 07 Jan 2022
Net transactions value: -$316,538
Form type: 4
Filing time: 10 Jan 2022, 07:17:31 UTC
Previous filing: 04 Jan 2022
Next filing: 02 Mar 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$67,267	+352	+6.8%	$191.10	5,542	07 Jan 2022	Direct	F1, F2
transaction	SAM	Class A Common	Options Exercise	$37,195	+119	+2.1%	$312.56	5,661	07 Jan 2022	Direct	F1, F2
transaction	SAM	Class A Common	Sale	$421,000	-842	-15%	$500.00	4,819	07 Jan 2022	Direct	F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-18 Stock Option	Options Exercise	$0	-352	-50%	$0.000000	353	07 Jan 2022	Class A Common	2,116	$191.10	Direct	F1, F3
transaction	SAM	3-1-19 Stock Option	Options Exercise	$0	-119	-50%	$0.000000	119	07 Jan 2022	Class A Common	1,430	$312.56	Direct	F1, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effectuated pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 6, 2021, which was modified on November 8, 2021.
F2	The shares reported include 3,153 shares of restricted stock subject to vesting conditions.
F3	The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination that these options vested was made by the Compensation Committee in February 2020. Thereafter the options become exercisable in three equal installments on March 1, 2020; January 1, 2021; and January 1, 2022, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.
F4	The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021. Thereafter the options become exercisable in three equal installments on March 1 in the years 2021 to 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.