John C. Geist - 03 Jan 2022 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chief Sales Officer
Signature: Michael G. Andrews under POA for the benefit of John C. Geist
Issuer symbol: SAM
Transactions as of: 03 Jan 2022
Net transactions value: -$1,863,403
Form type: 4
Filing time: 04 Jan 2022, 07:47:56 UTC
Next filing: 02 Mar 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$1,211,460	+6,000	+135%	$201.91	10,452	03 Jan 2022	Direct	F1, F2
transaction	SAM	Class A Common	Sale	$98,792	-200	-1.9%	$493.96	10,252	03 Jan 2022	Direct	F1, F2, F3
transaction	SAM	Class A Common	Sale	$198,072	-400	-3.9%	$495.18	9,852	03 Jan 2022	Direct	F1, F4
transaction	SAM	Class A Common	Sale	$49,688	-100	-1%	$496.88	9,752	03 Jan 2022	Direct	F1
transaction	SAM	Class A Common	Sale	$50,115	-100	-1%	$501.15	9,652	03 Jan 2022	Direct	F1
transaction	SAM	Class A Common	Sale	$50,264	-100	-1%	$502.64	9,552	03 Jan 2022	Direct	F1, F5
transaction	SAM	Class A Common	Sale	$103,332	-205	-2.1%	$504.06	9,347	03 Jan 2022	Direct	F1, F6
transaction	SAM	Class A Common	Sale	$50,815	-100	-1.1%	$508.15	9,247	03 Jan 2022	Direct	F1
transaction	SAM	Class A Common	Sale	$102,170	-200	-2.2%	$510.85	9,047	03 Jan 2022	Direct	F1, F7
transaction	SAM	Class A Common	Sale	$102,318	-200	-2.2%	$511.59	8,847	03 Jan 2022	Direct	F1
transaction	SAM	Class A Common	Sale	$535,459	-1,041	-12%	$514.37	7,806	03 Jan 2022	Direct	F1, F8
transaction	SAM	Class A Common	Sale	$491,176	-953	-12%	$515.40	6,853	03 Jan 2022	Direct	F1, F9
transaction	SAM	Class A Common	Sale	$471,400	-913	-13%	$516.32	5,940	03 Jan 2022	Direct	F1, F10
transaction	SAM	Class A Common	Sale	$307,770	-595	-10%	$517.26	5,345	03 Jan 2022	Direct	F1, F11
transaction	SAM	Class A Common	Sale	$259,285	-500	-9.4%	$518.57	4,845	03 Jan 2022	Direct	F1, F12
transaction	SAM	Class A Common	Sale	$204,207	-393	-8.1%	$519.61	4,452	03 Jan 2022	Direct	F1, F13

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-2016 Stock Option	Options Exercise	$0	-6,000	-16%	$0.000000	31,572	03 Jan 2022	Class A Common	50,096	$201.91	Direct	F14

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2021.
F2	The shares reported include 4,190 shares of restricted stock subject to vesting conditions.
F3	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $493.88 to $494.04. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $495.10 to $496.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $502.51 to $502.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $504.05 to $504.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $510.59 to $511.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F8	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,041 shares is from $513.82 to $514.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F9	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 953 shares is from $514.87 to $515.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F10	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 913 shares is from $515.90 to $516.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F11	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 595 shares is from $516.98 to $517.68. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F12	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $518.15 to $519.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F13	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 393 shares is from $519.20 to $519.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F14	The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.