Quincy B. Troupe - 07 Dec 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Senior VP, Supply Chain
Signature: Michael G. Andrews under POA for the benefit of Quincy B. Troupe
Issuer symbol: SAM
Transactions as of: 07 Dec 2021
Net transactions value: -$316,847
Form type: 4
Filing time: 08 Dec 2021, 08:13:45 UTC
Previous filing: 21 Jul 2021
Next filing: 04 Jan 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$67,458	+353	+6.3%	$191.10	5,999	07 Dec 2021	Direct	F1, F2
transaction	SAM	Class A Common	Options Exercise	$37,195	+119	+2%	$312.56	6,118	07 Dec 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	$421,500	-843	-14%	$500.00	5,275	07 Dec 2021	Direct	F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-18 Stock Option	Options Exercise	$0	-353	-33%	$0.000000	705	07 Dec 2021	Class A Common	2,116	$191.10	Direct	F1, F3
transaction	SAM	3-1-19 Stock Option	Options Exercise	$0	-119	-33%	$0.000000	238	07 Dec 2021	Class A Common	1,430	$312.56	Direct	F1, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effectuated pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 6, 2021, which was modified on November 8, 2021.
F2	The shares reported include 3,362 shares of restricted stock subject to vesting conditions.
F3	The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination that these options vested was made by the Compensation Committee in February 2020. Thereafter the options become exercisable in three equal installments on March 1, 2020; January 1, 2021; and January 1, 2022, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.
F4	The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021. Thereafter the options become exercisable in three equal installments on March 1 in the years 2021 to 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.