C. James Koch - 01 Jul 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Signature
Michael G. Andrews under POA for the benefit of Koch C. James
Issuer symbol
SAM
Transactions as of
01 Jul 2021
Net transactions value
-$2,454,417
Form type
4
Filing time
02 Jul 2021, 09:14:13 UTC
Previous filing
01 Jul 2021
Next filing
06 Jul 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Sale $96,471 -100 -0.14% $964.71 72,258 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $191,428 -198 -0.27% $966.81 72,060 01 Jul 2021 Direct F1, F2, F3
transaction SAM Class A Common Sale $96,756 -100 -0.14% $967.56 71,960 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $96,886 -100 -0.14% $968.86 71,860 01 Jul 2021 Direct F1, F2, F4
transaction SAM Class A Common Sale $587,782 -605 -0.84% $971.54 71,255 01 Jul 2021 Direct F1, F2, F5
transaction SAM Class A Common Sale $97,454 -100 -0.14% $974.54 71,155 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $184,050 -188 -0.26% $978.99 70,967 01 Jul 2021 Direct F1, F2, F6
transaction SAM Class A Common Sale $204,856 -209 -0.29% $980.17 70,758 01 Jul 2021 Direct F1, F2, F7
transaction SAM Class A Common Sale $98,166 -100 -0.14% $981.66 70,658 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $98,394 -100 -0.14% $983.94 70,558 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $99,286 -100 -0.14% $992.86 70,458 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $99,798 -100 -0.14% $997.98 70,358 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $100,082 -100 -0.14% $1000.82* 70,258 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $200,902 -200 -0.28% $1004.51 70,058 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $100,990 -100 -0.14% $1009.90 69,958 01 Jul 2021 Direct F1, F2
transaction SAM Class A Common Sale $101,116 -100 -0.14% $1011.16 69,858 01 Jul 2021 Direct F1, F2
holding SAM Class A Common 33,248 01 Jul 2021 By LLC managed by spouse
holding SAM Class A Common 23,486 01 Jul 2021 Custodian for children under UGTMA
holding SAM Class A Common 77,627 01 Jul 2021 By Foundation managed by Reporting Person
holding SAM Class A Common 5,000 01 Jul 2021 By Trust as Trustee
holding SAM Class A Common 3,656 01 Jul 2021 By spouse as custodian for children under UGTMA
holding SAM Class A Common 2,532 01 Jul 2021 By spouse in trust for children
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.
F2 The shares reported include 212 shares of restricted stock subject to vesting conditions.
F3 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 198 shares is from $966.52 to $967.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $968.72 to $968.91. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 605 shares is from $971.12 to $971.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 188 shares is from $978.97 to $979.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 209 shares is from $980.15 to $980.72. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.