C. James Koch - Jun 10, 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chairman, Director, 10%+ Owner
Signature: Michael G. Andrews under POA for the benefit of Koch C. James
Stock symbol: SAM
Transactions as of: Jun 10, 2021
Transactions value $: -$2,594,346
Form type: 4
Date filed: 6/11/2021, 08:51 AM
Previous filing: Jun 10, 2021
Next filing: Jun 14, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Sale	-$87.3K	-85	-0.08%	$1,026.61	110K	Jun 10, 2021	Direct	F1, F2, F3
transaction	SAM	Class A Common	Sale	-$310K	-300	-0.27%	$1,031.75	109K	Jun 10, 2021	Direct	F1, F3, F4
transaction	SAM	Class A Common	Sale	-$310K	-300	-0.27%	$1,033.14	109K	Jun 10, 2021	Direct	F1, F3, F5
transaction	SAM	Class A Common	Sale	-$207K	-200	-0.18%	$1,034.45	109K	Jun 10, 2021	Direct	F1, F3, F6
transaction	SAM	Class A Common	Sale	-$207K	-200	-0.18%	$1,035.60	109K	Jun 10, 2021	Direct	F1, F3, F7
transaction	SAM	Class A Common	Sale	-$324K	-312	-0.29%	$1,038.23	108K	Jun 10, 2021	Direct	F1, F3, F8
transaction	SAM	Class A Common	Sale	-$520K	-500	-0.46%	$1,040.01	108K	Jun 10, 2021	Direct	F1, F3, F9
transaction	SAM	Class A Common	Sale	-$107K	-103	-0.1%	$1,041.05	108K	Jun 10, 2021	Direct	F1, F3, F10
transaction	SAM	Class A Common	Sale	-$104K	-100	-0.09%	$1,042.38	108K	Jun 10, 2021	Direct	F1, F3
transaction	SAM	Class A Common	Sale	-$209K	-200	-0.19%	$1,044.24	108K	Jun 10, 2021	Direct	F1, F3, F11
transaction	SAM	Class A Common	Sale	-$209K	-200	-0.19%	$1,046.80	107K	Jun 10, 2021	Direct	F1, F3, F12
holding	SAM	Class A Common						33.2K	Jun 10, 2021	By LLC managed by spouse
holding	SAM	Class A Common						23.5K	Jun 10, 2021	Custodian for children under UGTMA
holding	SAM	Class A Common						77.6K	Jun 10, 2021	By Foundation managed by Reporting Person
holding	SAM	Class A Common						5K	Jun 10, 2021	By Trust as Trustee
holding	SAM	Class A Common						3.66K	Jun 10, 2021	By spouse as custodian for children under UGTMA
holding	SAM	Class A Common						2.53K	Jun 10, 2021	By spouse in trust for children

Showing 1 to 17 of 17 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.
F10	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 103 shares is from $1040.99 to $1041.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F11	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1043.86 to $1044.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F12	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1046.64 to $1046.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F2	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 85 shares is from $1026.57 to $1026.62.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F3	The shares reported include 212 shares of restricted stock subject to vesting conditions.
F4	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1031.30 to $1032.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1032.75 to $1033.73. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1034.14 to $1034.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1035.15 to $1036.04. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F8	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 312 shares is from $1037.77 to $1038.45. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F9	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1039.49 to $1040.21. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.