C. JAMES KOCH - 27 May 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role
Chairman, Director, 10%+ Owner
Signature
Michael G. Andrews under POA for the benefit of Koch C. James
Issuer symbol
SAM
Transactions as of
27 May 2021
Net transactions value
-$2,716,004
Form type
4
Filing time
27 May 2021, 16:48:45 UTC
Previous filing
27 May 2021
Next filing
01 Jun 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Sale $73,395 -71 -0.05% $1033.73 132,287 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $104,118 -100 -0.08% $1041.18 132,187 27 May 2021 Direct F1, F2, F3
transaction SAM Class A Common Sale $104,889 -100 -0.08% $1048.89 132,087 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $105,223 -100 -0.08% $1052.23 131,987 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $105,797 -100 -0.08% $1057.97 131,887 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $106,411 -100 -0.08% $1064.11 131,787 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $107,029 -100 -0.08% $1070.29 131,687 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $107,180 -100 -0.08% $1071.80 131,587 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $107,759 -100 -0.08% $1077.59 131,487 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $108,015 -100 -0.08% $1080.15 131,387 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $108,294 -100 -0.08% $1082.94 131,287 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $31,449 -29 -0.02% $1084.44 131,258 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $108,648 -100 -0.08% $1086.48 131,158 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $108,911 -100 -0.08% $1089.11 131,058 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $218,356 -200 -0.15% $1091.78 130,858 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $109,616 -100 -0.08% $1096.16 130,758 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $110,540 -100 -0.08% $1105.40 130,658 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $221,408 -200 -0.15% $1107.04 130,458 27 May 2021 Direct F1, F2, F4
transaction SAM Class A Common Sale $110,887 -100 -0.08% $1108.87 130,358 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $222,202 -200 -0.15% $1111.01 130,158 27 May 2021 Direct F1, F2, F5
transaction SAM Class A Common Sale $111,201 -100 -0.08% $1112.01 130,058 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $111,894 -100 -0.08% $1118.94 129,958 27 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $112,782 -100 -0.08% $1127.82 129,858 27 May 2021 Direct F1, F2
holding SAM Class A Common 33,248 27 May 2021 By LLC managed by spouse
holding SAM Class A Common 23,486 27 May 2021 Custodian for children under UGTMA
holding SAM Class A Common 77,627 27 May 2021 By Foundation managed by Reporting Person
holding SAM Class A Common 5,000 27 May 2021 By Trust as Trustee
holding SAM Class A Common 3,656 27 May 2021 By spouse as custodian for children under UGTMA
holding SAM Class A Common 2,532 27 May 2021 By spouse in trust for children
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.
F2 The shares reported include 212 shares of restricted stock subject to vesting conditions.
F3 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $1041.00 to $1041.22. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1106.99 to $1107.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1110.90 to $1111.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.