C. James Koch - May 27, 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role
Chairman, Director, 10%+ Owner
Signature
Michael G. Andrews under POA for the benefit of Koch C. James
Stock symbol
SAM
Transactions as of
May 27, 2021
Transactions value $
-$2,716,004
Form type
4
Date filed
5/27/2021, 04:48 PM
Previous filing
May 27, 2021
Next filing
Jun 1, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Sale -$73.4K -71 -0.05% $1,033.73 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$104K -100 -0.08% $1,041.18 132K May 27, 2021 Direct F1, F2, F3
transaction SAM Class A Common Sale -$105K -100 -0.08% $1,048.89 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$105K -100 -0.08% $1,052.23 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$106K -100 -0.08% $1,057.97 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$106K -100 -0.08% $1,064.11 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$107K -100 -0.08% $1,070.29 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$107K -100 -0.08% $1,071.80 132K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$108K -100 -0.08% $1,077.59 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$108K -100 -0.08% $1,080.15 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$108K -100 -0.08% $1,082.94 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$31.4K -29 -0.02% $1,084.44 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$109K -100 -0.08% $1,086.48 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$109K -100 -0.08% $1,089.11 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$218K -200 -0.15% $1,091.78 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$110K -100 -0.08% $1,096.16 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$111K -100 -0.08% $1,105.40 131K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$221K -200 -0.15% $1,107.04 130K May 27, 2021 Direct F1, F2, F4
transaction SAM Class A Common Sale -$111K -100 -0.08% $1,108.87 130K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$222K -200 -0.15% $1,111.01 130K May 27, 2021 Direct F1, F2, F5
transaction SAM Class A Common Sale -$111K -100 -0.08% $1,112.01 130K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$112K -100 -0.08% $1,118.94 130K May 27, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$113K -100 -0.08% $1,127.82 130K May 27, 2021 Direct F1, F2
holding SAM Class A Common 33.2K May 27, 2021 By LLC managed by spouse
holding SAM Class A Common 23.5K May 27, 2021 Custodian for children under UGTMA
holding SAM Class A Common 77.6K May 27, 2021 By Foundation managed by Reporting Person
holding SAM Class A Common 5K May 27, 2021 By Trust as Trustee
holding SAM Class A Common 3.66K May 27, 2021 By spouse as custodian for children under UGTMA
holding SAM Class A Common 2.53K May 27, 2021 By spouse in trust for children
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.
F2 The shares reported include 212 shares of restricted stock subject to vesting conditions.
F3 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $1041.00 to $1041.22. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1106.99 to $1107.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1110.90 to $1111.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.