C. James Koch - 12 May 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Signature
Michael G. Andrews under POA for the benefit of Koch C. James
Issuer symbol
SAM
Transactions as of
12 May 2021
Net transactions value
-$2,671,188
Form type
4
Filing time
13 May 2021, 09:28:20 UTC
Next filing
14 May 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Sale $104,290 -100 -0.17% $1042.90 59,775 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $104,583 -100 -0.17% $1045.83 59,675 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $209,424 -200 -0.34% $1047.12 59,475 12 May 2021 Direct F1, F2, F3
transaction SAM Class A Common Sale $104,940 -100 -0.17% $1049.40 59,375 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $210,114 -200 -0.34% $1050.57 59,175 12 May 2021 Direct F1, F2, F4
transaction SAM Class A Common Sale $184,074 -175 -0.3% $1051.85 59,000 12 May 2021 Direct F1, F2, F5
transaction SAM Class A Common Sale $106,284 -100 -0.17% $1062.84 58,900 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $106,456 -100 -0.17% $1064.56 58,800 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $106,803 -100 -0.17% $1068.03 58,700 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $107,053 -100 -0.17% $1070.53 58,600 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $107,189 -100 -0.17% $1071.89 58,500 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $322,032 -300 -0.51% $1073.44 58,200 12 May 2021 Direct F1, F2, F6
transaction SAM Class A Common Sale $215,646 -200 -0.34% $1078.23 58,000 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $27,036 -25 -0.04% $1081.45 57,975 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $216,950 -200 -0.34% $1084.75 57,775 12 May 2021 Direct F1, F2, F7
transaction SAM Class A Common Sale $108,967 -100 -0.17% $1089.67 57,675 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $109,453 -100 -0.17% $1094.53 57,575 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $109,880 -100 -0.17% $1098.80 57,475 12 May 2021 Direct F1, F2
transaction SAM Class A Common Sale $110,014 -100 -0.17% $1100.14 57,375 12 May 2021 Direct F1, F2
holding SAM Class A Common 33,248 12 May 2021 By LLC managed by spouse
holding SAM Class A Common 23,486 12 May 2021 Custodian for children under UGTMA
holding SAM Class A Common 77,627 12 May 2021 By Foundation managed by Reporting Person
holding SAM Class A Common 5,000 12 May 2021 By Trust as Trustee
holding SAM Class A Common 3,656 12 May 2021 By spouse as custodian for children under UGTMA
holding SAM Class A Common 2,532 12 May 2021 By spouse in trust for children
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.
F2 The shares reported include 212 shares of restricted stock subject to vesting conditions.
F3 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1047.06 to $1047.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1050.48 to $1050.66.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 175 shares is from $1051.79 to $1051.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1073.12 to $1073.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1084.35 to $1085.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.