C. James Koch - May 12, 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chairman, Director, 10%+ Owner
Signature: Michael G. Andrews under POA for the benefit of Koch C. James
Stock symbol: SAM
Transactions as of: May 12, 2021
Transactions value $: -$2,671,188
Form type: 4
Date filed: 5/13/2021, 09:28 AM
Next filing: May 14, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Sale	-$104K	-100	-0.17%	$1,042.90	59.8K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$105K	-100	-0.17%	$1,045.83	59.7K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$209K	-200	-0.34%	$1,047.12	59.5K	May 12, 2021	Direct	F1, F2, F3
transaction	SAM	Class A Common	Sale	-$105K	-100	-0.17%	$1,049.40	59.4K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$210K	-200	-0.34%	$1,050.57	59.2K	May 12, 2021	Direct	F1, F2, F4
transaction	SAM	Class A Common	Sale	-$184K	-175	-0.3%	$1,051.85	59K	May 12, 2021	Direct	F1, F2, F5
transaction	SAM	Class A Common	Sale	-$106K	-100	-0.17%	$1,062.84	58.9K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$106K	-100	-0.17%	$1,064.56	58.8K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$107K	-100	-0.17%	$1,068.03	58.7K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$107K	-100	-0.17%	$1,070.53	58.6K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$107K	-100	-0.17%	$1,071.89	58.5K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$322K	-300	-0.51%	$1,073.44	58.2K	May 12, 2021	Direct	F1, F2, F6
transaction	SAM	Class A Common	Sale	-$216K	-200	-0.34%	$1,078.23	58K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$27K	-25	-0.04%	$1,081.45	58K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$217K	-200	-0.34%	$1,084.75	57.8K	May 12, 2021	Direct	F1, F2, F7
transaction	SAM	Class A Common	Sale	-$109K	-100	-0.17%	$1,089.67	57.7K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$109K	-100	-0.17%	$1,094.53	57.6K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$110K	-100	-0.17%	$1,098.80	57.5K	May 12, 2021	Direct	F1, F2
transaction	SAM	Class A Common	Sale	-$110K	-100	-0.17%	$1,100.14	57.4K	May 12, 2021	Direct	F1, F2
holding	SAM	Class A Common						33.2K	May 12, 2021	By LLC managed by spouse
holding	SAM	Class A Common						23.5K	May 12, 2021	Custodian for children under UGTMA
holding	SAM	Class A Common						77.6K	May 12, 2021	By Foundation managed by Reporting Person
holding	SAM	Class A Common						5K	May 12, 2021	By Trust as Trustee
holding	SAM	Class A Common						3.66K	May 12, 2021	By spouse as custodian for children under UGTMA
holding	SAM	Class A Common						2.53K	May 12, 2021	By spouse in trust for children

Showing 1 to 25 of 25 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.
F2	The shares reported include 212 shares of restricted stock subject to vesting conditions.
F3	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1047.06 to $1047.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1050.48 to $1050.66.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 175 shares is from $1051.79 to $1051.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1073.12 to $1073.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1084.35 to $1085.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.