Ehrlichman Matt - 06 Oct 2025 Form 4 Insider Report for Porch Group, Inc. (PRCH)

Reporting relationship: CEO, CHAIRMAN AND FOUNDER, Director, 10%+ Owner
Issuer ticker: PRCH
Reported as of: 06 Oct 2025
Net transaction value: -$1,212,687
SEC form: 4
Accepted by SEC: 07 Oct 2026, 17:58:49 UTC
Prior SEC filing: 07 Oct 2025
Next SEC filing: 20 Mar 2026
Source filing: View source filing
Reporting owner signature: /s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman

Filing notes and source

Key filing fact

Ehrlichman Matt filed Form 4 for Porch Group, Inc. (PRCH) on 07 Oct 2026.

Key facts

This page summarizes Ehrlichman Matt's Form 4 filing for Porch Group, Inc. (PRCH).
3 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 07 Oct 2026, 17:58.

Change

Previous filing in this sequence was filed on 07 Oct 2025.
Current net transaction value: -$1,212,687.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001515184 Primary reporting owner

Ehrlichman Matt

Relationship: CEO, CHAIRMAN AND FOUNDER, Director, 10%+ Owner
Address: 411 FIRST AVENUE SOUTH, SUITE 501, SEATTLE
Signature: /s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman
Signature date: 07 Oct 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

PRCH transaction

Common Stock

Sale

Transaction value: $251,688
Shares: -14,946
Change %: -0.09%
Price: $16.84
Shares after: 15,957,134
Date: 05 Oct 2026
Ownership: Direct
Footnotes: F1, F2

PRCH transaction

Common Stock

Sale

Transaction value: $453,442
Shares: -26,135
Change %: -0.16%
Price: $17.35
Shares after: 15,930,999
Date: 06 Oct 2026
Ownership: Direct
Footnotes: F3

PRCH transaction

Common Stock

Sale

Transaction value: $507,557
Shares: -29,254
Change %: -0.18%
Price: $17.35
Shares after: 15,901,745
Date: 06 Oct 2025
Ownership: Direct
Footnotes: F4

PRCH holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 6,416,712
Date: 06 Oct 2025
Ownership: By LLC
Footnotes: F5

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 5 footnotes

Footnote F1

This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on October 4, 2026 on the semi-annual vesting of the Reporting Person's April 4, 2025 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 4, 2026, subject to the Reporting Person's continuous employment or service with the Issuer.

Footnote F2

The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.83 to $17.2713 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F3

This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of RSUs that vested on October 5, 2026 on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2025, subject to the Reporting Person's continuous employment or service with the Issuer.

Footnote F4

This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of RSUs that vested on October 5, 2026 on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2024, subject to the Reporting Person's continuous employment or service with the Issuer.

Footnote F5

Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.