Jonathan Burth - 16 Mar 2026 Form 4 Insider Report for Vita Coco Company, Inc. (COCO)

Role
Chief Operating Officer
Signature
/s/ Alison Klein, attorney-in-fact for Jonathan Burth
Issuer symbol
COCO
Transactions as of
16 Mar 2026
Net transactions value
-$3,519,200
Form type
4
Filing time
18 Mar 2026, 17:01:03 UTC
Previous filing
12 Mar 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Burth Jonathan Chief Operating Officer 111 5TH AVENUE, 2ND FLOOR, NEW YORK /s/ Alison Klein, attorney-in-fact for Jonathan Burth 17 Mar 2026 0001886142

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction COCO Common Stock Sale $1,159,600 -20,000 -26% $57.98 57,910 16 Mar 2026 Direct F1
transaction COCO Common Stock Options Exercise +8,825 +15% $10.18* 66,735 16 Mar 2026 Direct
transaction COCO Common Stock Sale $511,674 -8,825 -13% $57.98 57,910 16 Mar 2026 Direct F1
transaction COCO Common Stock Options Exercise +11,175 +19% $10.18* 69,085 16 Mar 2026 Direct
transaction COCO Common Stock Sale $647,926 -11,175 -16% $57.98 57,910 16 Mar 2026 Direct F1
transaction COCO Common Stock Options Exercise +20,000 +35% $10.18* 77,910 16 Mar 2026 Direct
transaction COCO Common Stock Sale $1,200,000 -20,000 -26% $60.00 57,910 16 Mar 2026 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction COCO Non-Qualified Stock Option (Right to Buy) Options Exercise -8,825 -100% $0.000000* 0 16 Mar 2026 Common Stock 8,825 $10.18 Direct F2
transaction COCO Non-Qualified Stock Option (Right to Buy) Options Exercise -11,175 -6.8% $0.000000* 153,575 16 Mar 2026 Common Stock 11,175 $10.18 Direct F2
transaction COCO Non-Qualified Stock Option (Right to Buy) Options Exercise -20,000 -13% $0.000000* 133,575 16 Mar 2026 Common Stock 20,000 $10.18 Direct F2
holding COCO Non-Qualified Stock Option (Right to Buy) 40,950 16 Mar 2026 Common Stock 40,950 $10.18 Direct F3
holding COCO Non-Qualified Stock Option (Right to Buy) 34,125 16 Mar 2026 Common Stock 34,125 $10.18 Direct F2
holding COCO Non-Qualified Stock Option (Right to Buy) 58,043 16 Mar 2026 Common Stock 58,043 $15.00 Direct F4
holding COCO Non-Qualified Stock Option (Right to Buy) 42,980 16 Mar 2026 Common Stock 42,980 $15.36 Direct F5
holding COCO Non-Qualified Stock Option (Right to Buy) 14,025 16 Mar 2026 Common Stock 14,025 $16.91 Direct F6
holding COCO Non-Qualified Stock Option (Right to Buy) 14,205 16 Mar 2026 Common Stock 14,205 $16.91 Direct F7
holding COCO Non-Qualified Stock Option (Right to Buy) 8,746 16 Mar 2026 Common Stock 8,746 $26.18 Direct F8
holding COCO Non-Qualified Stock Option (Right to Buy) 13,218 16 Mar 2026 Common Stock 13,218 $33.36 Direct F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
F2 The stock option is fully vested and currently exercisable.
F3 The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met by the target date for the applicable performance condition(s) and expire relative to each tranche if the performance conditions for such tranche are not met by the final target date. The performance conditions were partially met and as a result, the first tranche of the option were timely satisfied, resulting in vesting of the option as to 18,200 shares on February 6, 2024. The performance conditions applicable to the fourth tranche of the option were timely satisfied, resulting in vesting of the option as to 22,750 shares on February 20, 2026.
F4 The stock option vests in four equal annual installments beginning on November 27, 2022.
F5 The stock option vests in three equal annual installments beginning on August 15, 2025.
F6 The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
F7 The stock option vests in four equal annual installments beginning on March 10, 2024.
F8 The stock option vests in four equal annual installments beginning on March 4, 2025.
F9 The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.