Matthew Prince - 08 Jul 2025 Form 4 Insider Report for Cloudflare, Inc. (NET)

Role
CEO & Board Co-Chair, Director, 10%+ Owner
Signature
/s/ Lindsey Cochran, by power of attorney
Issuer symbol
NET
Transactions as of
08 Jul 2025
Net transactions value
-$29,926,822
Form type
4
Filing time
10 Jul 2025, 21:09:33 UTC
Previous filing
13 Jun 2025
Next filing
19 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Prince Matthew CEO & Board Co-Chair, Director, 10%+ Owner C/O CLOUDFLARE, INC.,, 405 COMAL STREET, AUSTIN /s/ Lindsey Cochran, by power of attorney 10 Jul 2025 0001786925

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NET Class A Common Stock Conversion of derivative security +52,384 52,384 08 Jul 2025 See footnote F1, F2
transaction NET Class A Common Stock Sale $304,891 -1,617 -3.1% $188.55 50,767 08 Jul 2025 See footnote F2, F3, F4
transaction NET Class A Common Stock Sale $647,288 -3,406 -6.7% $190.04 47,361 08 Jul 2025 See footnote F2, F3, F5
transaction NET Class A Common Stock Sale $1,473,299 -7,720 -16% $190.84 39,641 08 Jul 2025 See footnote F2, F3, F6
transaction NET Class A Common Stock Sale $1,756,344 -9,146 -23% $192.03 30,495 08 Jul 2025 See footnote F2, F3, F7
transaction NET Class A Common Stock Sale $3,998,669 -20,748 -68% $192.73 9,747 08 Jul 2025 See footnote F2, F3, F8
transaction NET Class A Common Stock Sale $1,523,811 -7,857 -81% $193.94 1,890 08 Jul 2025 See footnote F2, F3, F9
transaction NET Class A Common Stock Sale $367,623 -1,890 -100% $194.51 0 08 Jul 2025 See footnote F2, F3, F10
transaction NET Class A Common Stock Conversion of derivative security +52,384 52,384 09 Jul 2025 See footnote F1, F2
transaction NET Class A Common Stock Sale $694,407 -3,599 -6.9% $192.94 48,785 09 Jul 2025 See footnote F2, F3, F11
transaction NET Class A Common Stock Sale $3,311,481 -17,085 -35% $193.82 31,700 09 Jul 2025 See footnote F2, F3, F12
transaction NET Class A Common Stock Sale $4,575,014 -23,489 -74% $194.77 8,211 09 Jul 2025 See footnote F2, F3, F13
transaction NET Class A Common Stock Sale $1,604,915 -8,211 -100% $195.46 0 09 Jul 2025 See footnote F2, F3, F14
transaction NET Class A Common Stock Conversion of derivative security +52,384 52,384 10 Jul 2025 See footnote F1, F2
transaction NET Class A Common Stock Sale $1,566,935 -8,622 -16% $181.74 43,762 10 Jul 2025 See footnote F2, F3, F15
transaction NET Class A Common Stock Sale $1,622,575 -8,892 -20% $182.48 34,870 10 Jul 2025 See footnote F2, F3, F16
transaction NET Class A Common Stock Sale $1,886,540 -10,276 -29% $183.59 24,594 10 Jul 2025 See footnote F2, F3, F17
transaction NET Class A Common Stock Sale $1,452,491 -7,868 -32% $184.61 16,726 10 Jul 2025 See footnote F2, F3, F18
transaction NET Class A Common Stock Sale $1,602,844 -8,642 -52% $185.47 8,084 10 Jul 2025 See footnote F2, F3, F19
transaction NET Class A Common Stock Sale $227,784 -1,222 -15% $186.40 6,862 10 Jul 2025 See footnote F2, F3, F20
transaction NET Class A Common Stock Sale $208,303 -1,106 -16% $188.34 5,756 10 Jul 2025 See footnote F2, F3, F21
transaction NET Class A Common Stock Sale $233,084 -1,230 -21% $189.50 4,526 10 Jul 2025 See footnote F2, F3, F22
transaction NET Class A Common Stock Sale $117,076 -615 -14% $190.37 3,911 10 Jul 2025 See footnote F2, F3, F23
transaction NET Class A Common Stock Sale $437,088 -2,279 -58% $191.79 1,632 10 Jul 2025 See footnote F2, F3, F24
transaction NET Class A Common Stock Sale $272,496 -1,416 -87% $192.44 216 10 Jul 2025 See footnote F2, F3, F25
transaction NET Class A Common Stock Sale $25,143 -130 -60% $193.41 86 10 Jul 2025 See footnote F2, F3
transaction NET Class A Common Stock Sale $16,721 -86 -100% $194.42 0 10 Jul 2025 See footnote F2, F3
holding NET Class A Common Stock 381,213 08 Jul 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NET Class B Common Stock Conversion of derivative security $0 -52,384 -0.74% $0.000000 6,996,771 08 Jul 2025 Class A Common Stock 52,384 See footnote F1, F2
transaction NET Class B Common Stock Conversion of derivative security $0 -52,384 -0.75% $0.000000 6,944,387 09 Jul 2025 Class A Common Stock 52,384 See footnote F1, F2
transaction NET Class B Common Stock Conversion of derivative security $0 -52,384 -0.75% $0.000000 6,892,003 10 Jul 2025 Class A Common Stock 52,384 See footnote F1, F2
holding NET Class B Common Stock 6,928,408 08 Jul 2025 Class A Common Stock 6,928,408 See footnote F1, F26
holding NET Class B Common Stock 1,060,000 08 Jul 2025 Class A Common Stock 1,060,000 See footnote F1, F27
holding NET Class B Common Stock 1,213,576 08 Jul 2025 Class A Common Stock 1,213,576 See footnote F1, F28
holding NET Class B Common Stock 2,374,621 08 Jul 2025 Class A Common Stock 2,374,621 See footnote F1, F29
holding NET Class B Common Stock 3,065,015 08 Jul 2025 Class A Common Stock 3,065,015 See footnote F1, F30
holding NET Class B Common Stock 4,004,117 08 Jul 2025 Class A Common Stock 4,004,117 See footnote F1, F31
holding NET Class B Common Stock 2,000,000 08 Jul 2025 Class A Common Stock 2,000,000 See footnote F1, F32
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.
F2 The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").
F3 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 11, 2025.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $188.125 to $189.00, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (25) to this Form 4.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $189.35 to $190.335, inclusive.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $190.35 to $191.32, inclusive.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $191.385 to $192.38, inclusive.
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $192.385 to $193.37, inclusive.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $193.39 to $194.38, inclusive.
F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $194.39 to $194.75, inclusive.
F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $192.25 to $193.24, inclusive.
F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $193.25 to $194.24, inclusive.
F13 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $194.25 to $195.24, inclusive.
F14 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $195.25 to $195.82, inclusive.
F15 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $181.09 to $182.085, inclusive.
F16 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $182.09 to $183.0875, inclusive.
F17 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $183.10 to $184.09, inclusive.
F18 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $184.10 to $185.09, inclusive.
F19 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $185.10 to $186.02, inclusive.
F20 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $186.12 to $186.84, inclusive.
F21 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $187.88 to $188.85, inclusive.
F22 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $188.905 to $189.90, inclusive.
F23 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $189.92 to $190.86, inclusive.
F24 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $191.14 to $192.13, inclusive.
F25 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $192.14 to $193.00, inclusive.
F26 The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.
F27 The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.
F28 The shares are held of record by The Prince 2021 Remainder Trust UA 09/23/2021, for which the reporting person serves as an investment advisor.
F29 The shares are held of record by The Matthew Prince 2023 Grantor Retained Annuity Trust 2 UA 08/14/2023, for which the reporting person serves as co-trustee and investment advisor.
F30 The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust UA 05/20/2024, for which the reporting person serves as co-trustee and investment advisor.
F31 The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 UA 08/20/2024, for which the reporting person serves as co-trustee and investment advisor.
F32 The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust UA 05/10/2025, for which the reporting person serves as an investment advisor.