| Type | Sym | Class | Transaction | Value $ | Shares | Change % | Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | FRSH | Class A Common Stock | Award | $0 | +15.1K | +86.94% | $0.00 | 32.5K | Jul 1, 2024 | Direct | F1 |
| transaction | FRSH | Class A Common Stock | Sale | -$70.8K | -5.55K | -17.06% | $12.77 | 27K | Jul 1, 2024 | Direct | F2, F3 |
| transaction | FRSH | Class A Common Stock | Conversion of derivative security | $0 | +785 | +2.91% | $0.00 | 27.7K | Jul 2, 2024 | Direct | |
| transaction | FRSH | Class A Common Stock | Sale | -$10.1K | -785 | -2.83% | $12.91 | 27K | Jul 2, 2024 | Direct | F2 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | FRSH | Restricted Stock Units | Options Exercise | $0 | -1.57K | -6.7% | $0.00 | 21.9K | Jun 28, 2024 | Class B Common Stock | 1.57K | Direct | F4, F5 | |
| transaction | FRSH | Class B Common Stock | Options Exercise | $0 | +1.57K | +2.16% | $0.00 | 74.2K | Jun 28, 2024 | Class A Common Stock | 1.57K | Direct | F6 | |
| transaction | FRSH | Class B Common Stock | Conversion of derivative security | $0 | -785 | -1.06% | $0.00 | 73.4K | Jul 2, 2024 | Class A Common Stock | 785 | Direct | F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Represents the Reporting Person's annual grant of a Restricted Stock Unit (RSU) award under the Issuer's Non-Employee Director Compensation Policy. Each of these RSUs represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The number of RSUs granted was calculated by dividing the applicable value of the equity by the average closing price of our common stock over the 30 consecutive trading days immediately preceding July 1, 2024, rounded down to the nearest whole share. The shares shall vest in full on July 1, 2025; provided, however, that in the event a director is up for re-election at the Issuer's next annual meeting of stockholders and is not elected to continue serving as a member of the board of directors at such annual meeting of stockholders, the shares shall be deemed fully vested on that annual meeting date. |
| F2 | The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 14, 2023 |
| F3 | The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.59 to $12.85 per share, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separated price within the range set forth in this footnote. |
| F4 | Each Restricted Stock Unit represents a contingent right to receive one share of Class B Common Stock. |
| F5 | The shares of Class B Common Stock are to be acquired upon the vesting of a RSU award granted to the Reporting Person. The RSU shall vest as follows: 1/48th of the shares subject to the RSU will vest in equal monthly installments over 48 months following August 28, 2021, subject to the Reporting Person continuing to be a Service Provider (as defined in the Issuer's 2011 Stock Plan) and the occurrence of either (1) an IPO or (2) a Sale Event (each as defined in the Issuer's 2011 Stock Plan), in each case, within 10 years following the grant date. |
| F6 | Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock will also be convertible at any time at the option of the Reporting Person into one share of Class A Common Stock, and has no expiration date. |