Judd Dayton - 28 Dec 2023 Form 4 Insider Report for FITLIFE BRANDS, INC. (FTLF)

Role: CHIEF EXECUTIVE OFFICER, Director, 10%+ Owner
Signature: /s/ Dayton Judd
Issuer symbol: FTLF
Transactions as of: 28 Dec 2023
Net transactions value: +$6,020
Form type: 4
Filing time: 02 Jan 2024, 16:31:58 UTC
Previous filing: 04 Oct 2023
Next filing: 28 Feb 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	FTLF	Common Stock	Options Exercise	$6,020	+8,600	+2%	$0.7000	437,413	28 Dec 2023	Direct
holding	FTLF	Common Stock						2,068,128	28 Dec 2023	By Sudbury Holdings, LLC
holding	FTLF	Common Stock						45,148	28 Dec 2023	By SEP IRA
holding	FTLF	Common Stock						15,440	28 Dec 2023	By IRA

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	FTLF	Stock Options	Options Exercise	$0	-8,600	-3.7%	$0.000000	221,400	28 Dec 2023	Common Stock	8,600	$0.7000	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The stock options were fully vested on July 31, 2020.