Larry Madden - 10 Mar 2026 Form 4 Insider Report for Viant Technology Inc. (DSP)

Role: Chief Financial Officer
Signature: /s/ Larry Madden
Issuer symbol: DSP
Transactions as of: 10 Mar 2026
Net transactions value: $0
Form type: 4
Filing time: 12 Mar 2026, 18:35:45 UTC
Previous filing: 26 Jan 2026
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
MADDEN LARRY	Chief Financial Officer	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE	/s/ Larry Madden	12 Mar 2026	0001284309

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DSP	Class A Common Stock	Tax liability		-35,289	-8.7%	$10.50^*	370,265	10 Mar 2026	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 65,408 restricted stock units on March 10th, 2026. These shares were neither issued to nor sold by the Reporting Person.