| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| John Sharon Price | President and CEO, Director | C/O BUILD-A-BEAR WORKSHOP, INC., 415 SOUTH 18TH STREET, ST. LOUIS | /s/ Yevgeny Fundler, attorney-in-fact for Sharon Price John | 18 Sep 2025 | 0001578217 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | BBW | Common Stock | Sale | $55,203 | -772 | -0.27% | $71.51 | 290,533 | 16 Sep 2025 | Direct | F1, F2 |
| transaction | BBW | Common Stock | Sale | $510,681 | -7,030 | -2.4% | $72.64 | 283,503 | 16 Sep 2025 | Direct | F1, F3 |
| transaction | BBW | Common Stock | Sale | $1,119,164 | -15,288 | -5.4% | $73.21 | 268,215 | 16 Sep 2025 | Direct | F1, F4 |
| transaction | BBW | Common Stock | Sale | $512,515 | -6,910 | -2.6% | $74.17 | 261,305 | 16 Sep 2025 | Direct | F1, F5, F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025. |
| F2 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.275 to $71.905 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. |
| F3 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.995 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. |
| F4 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.96 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. |
| F5 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.00 to $74.95 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. |
| F6 | After giving effect to the transactions reported in this Form 4, Ms. John directly owns 236,135 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc. |
EXHIBIT LIST - Exhibit 24 - Power of Attorney for Sharon Price John