Mark W. Begor - 28 Apr 2025 Form 4 Insider Report for EQUIFAX INC (EFX)

Signature
/s/Lisa Stockard as Attorney-in-Fact
Issuer symbol
EFX
Transactions as of
28 Apr 2025
Net transactions value
-$1,797,841
Form type
4
Filing time
30 Apr 2025, 16:21:01 UTC
Previous filing
02 Apr 2025
Next filing
23 May 2025

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction EFX Common Stock Options Exercise $3,888,637 +22,160 +16% $175.48 164,555 28 Apr 2025 Direct F1, F2
transaction EFX Common Stock Sale $5,686,478 -22,160 -13% $256.61 142,395 28 Apr 2025 Direct F1, F2
holding EFX Common Stock 43,382 28 Apr 2025 2-yr 2023 GRAT
holding EFX Common Stock 10,500 28 Apr 2025 2-yr 2025 GRAT
holding EFX Common Stock 9,525 28 Apr 2025 2-yr Feb 2024 GRAT
holding EFX Common Stock 24,125 28 Apr 2025 2-yr Jul 2024 GRAT
holding EFX Common Stock 24,225 28 Apr 2025 3-yr Jul 2024 GRAT
holding EFX Common Stock 12,333 28 Apr 2025 4-yr 2021 GRAT

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction EFX Stock Option/Right to Buy Options Exercise $0 -22,160 -100% $0.000000 0 28 Apr 2025 Common Stock 22,160 $175.48 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/14/2024.
F2 Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date and 207 shares of common stock purchased pursuant to the Equifax Inc. 2020 Employee Stock Purchase Plan.
F3 The option vested in three equal annual increments beginning 2/21/2021.