Mark W. Begor - Feb 28, 2024 Form 4 Insider Report for EQUIFAX INC (EFX)

Role
CEO, Director
Signature
/s/Lisa Stockard as Attorney-in-Fact
Stock symbol
EFX
Transactions as of
Feb 28, 2024
Transactions value $
-$8,170,524
Form type
4
Date filed
2/29/2024, 04:12 PM
Previous filing
Feb 14, 2024
Next filing
Apr 30, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction EFX Common Stock Options Exercise $7.43M +58.3K +53.53% $127.37 167K Feb 28, 2024 Direct F1, F2
transaction EFX Common Stock Sale -$262K -990 -0.59% $264.97 166K Feb 28, 2024 Direct F1, F2, F3
transaction EFX Common Stock Sale -$516K -1.94K -1.17% $265.99 164K Feb 28, 2024 Direct F1, F2, F4
transaction EFX Common Stock Sale -$539K -2.01K -1.22% $268.58 162K Feb 28, 2024 Direct F1, F2, F5
transaction EFX Common Stock Sale -$4.89M -18.3K -11.29% $266.88 144K Feb 28, 2024 Direct F1, F2, F6
transaction EFX Common Stock Sale -$9.39M -35K -24.34% $267.94 109K Feb 28, 2024 Direct F1, F2, F7
holding EFX Common Stock 69.4K Feb 28, 2024 2-Year 2023 GRAT
holding EFX Common Stock 20K Feb 28, 2024 2-year Feb 2024 GRAT
holding EFX Common Stock 13.5K Feb 28, 2024 2-year May 2022 GRAT
holding EFX Common Stock 23.1K Feb 28, 2024 4-Year 2021 GRAT

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction EFX Stock Option/Right to Buy Options Exercise $0 -58.3K -91.67% $0.00 5.3K Feb 28, 2024 Common Stock 58.3K $127.37 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 11/6/2023.
F2 Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.
F3 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $264.38 to $265.26, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F4 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $265.385 to $266.36, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F5 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $268.39 to $268.63, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F6 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $266.385 to $267.35, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F7 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $267.385 to $268.355, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.