Deborah L. Ferree - Oct 17, 2023 Form 4 Insider Report for Designer Brands Inc. (DBI)

Role
Vice Chair, Chief Product Off
Signature
Michelle Krall, Attorney-in-Fact
Stock symbol
DBI
Transactions as of
Oct 17, 2023
Transactions value $
-$413,160
Form type
4
Date filed
10/19/2023, 04:24 PM
Previous filing
Oct 17, 2023
Next filing
Dec 5, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DBI Class A Common Shares Sale -$413K -33K -12.51% $12.52 231K Oct 17, 2023 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DBI Dividend Equivalent Rights Award $0 +2.38K +20.77% $0.00 13.8K Oct 17, 2023 Class A Common Shares 2.38K Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Price represents a weighted average of the sale price. Shares were sold at prices ranging from $12.25 to $12.70. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
F2 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by Ms. Ferree on July 10, 2023.
F3 The dividend equivalent rights accrued on previously awarded restricted stock units (RSUs) and become exercisable proportionately with the RSUs to which they relate. Each dividend equivalent right is the economic equivalent of one share of Issuer's Class A common stock.