John J. Kelley III - 20 Aug 2021 Form 4 Insider Report for EQUIFAX INC (EFX)

Signature
/s/Lisa Stockard as Attorney-in-Fact
Issuer symbol
EFX
Transactions as of
20 Aug 2021
Net transactions value
-$4,444,456
Form type
4
Filing time
24 Aug 2021, 16:13:09 UTC
Previous filing
29 Jul 2021
Next filing
04 Jan 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction EFX Common Stock Options Exercise $2,000,044 +16,196 +104% $123.49 31,838 20 Aug 2021 Direct F1, F2
transaction EFX Common Stock Sale $452,321 -1,755 -5.5% $257.73 30,083 20 Aug 2021 Direct F1, F2, F3
transaction EFX Common Stock Sale $2,721,138 -10,623 -35% $256.16 19,460 20 Aug 2021 Direct F1, F2, F4
transaction EFX Common Stock Sale $3,271,041 -12,722 -65% $257.12 6,738 20 Aug 2021 Direct F1, F2, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction EFX Stock Option/Right to Buy Options Exercise $0 -16,196 -100% $0.000000* 0 20 Aug 2021 Common Stock 16,196 $123.49 Direct F1, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 5/27/2021.
F2 Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.
F3 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $257.63 to $258.50, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F4 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $255.645 to $256.62, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F5 The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $256.655 to $257.61, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
F6 The option vested in three equal annual increments beginning 7/27/2019.