R. Andrew Heyer - Nov 22, 2021 Form 4 Insider Report for Lovesac Co (LOVE)

Role
Director
Signature
/s/ Andrew R. Heyer
Stock symbol
LOVE
Transactions as of
Nov 22, 2021
Transactions value $
-$1,718,826
Form type
4
Date filed
11/24/2021, 04:22 PM
Previous filing
Nov 19, 2021
Next filing
Dec 29, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LOVE Common stock, $0.00001 par value Sale -$906K -10.6K -4% $85.31 254K Nov 22, 2021 See footnotes F1, F3, F4
transaction LOVE Common stock, $0.00001 par value Sale -$813K -9.53K -3.75% $85.31 245K Nov 22, 2021 See footnotes F2, F3, F4
holding LOVE Common stock, $0.00001 par value 162K Nov 22, 2021 Direct F5
holding LOVE Common stock, $0.00001 par value 38.3K Nov 22, 2021 See footnote F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral Equity Partners QP, LP ("Mistral QP") on July 15, 2021.
F2 Represents shares sold by Mistral QP. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by MEP, LP and Mistral QP on July 15, 2021.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.00 to $85.68. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).
F4 By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by MEP, LP, Mistral QP and MEP Co-Invest, LLC, (together, the "Mistral Funds"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
F5 These shares are owned directly by Andrew R. Heyer.
F6 These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.