Shawn Nelson - Jun 5, 2021 Form 4 Insider Report for Lovesac Co (LOVE)

Role: Chief Executive Officer, Director
Signature: /s/ Megan C. Preneta, Attorney-in-Fact
Stock symbol: LOVE
Transactions as of: Jun 5, 2021
Transactions value $: -$739,459
Form type: 4
Date filed: 6/8/2021, 09:06 PM
Next filing: Jun 21, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	-$101K	-1.21K	-0.88%	$83.16	137K	Jun 5, 2021	Direct	F1
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	-$269K	-3.24K	-2.37%	$83.16	134K	Jun 5, 2021	Direct	F2
transaction	LOVE	Common Stock, $0.00001 par value	Award	$0	+2.67K	+2%	$0.00	136K	Jun 5, 2021	Direct	F3
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	-$101K	-1.21K	-0.89%	$83.16	135K	Jun 5, 2021	Direct	F4
transaction	LOVE	Common Stock, $0.00001 par value	Award	$0	+7.14K	+5.29%	$0.00	142K	Jun 5, 2021	Direct	F5
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	-$269K	-3.24K	-2.28%	$83.16	139K	Jun 5, 2021	Direct	F6
holding	LOVE	Common Stock. $0.00001 par value						94.1K	Jun 5, 2021	The LDPV Holding Trust	F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LOVE	Restricted Stock Units	Options Exercise	$0	-2.67K	-49.99%	$0.00	2.67K	Jun 5, 2021	Common Stock	2.67K		Direct	F3, F8
transaction	LOVE	Restricted Stock Units	Options Exercise	$0	-7.14K	-33.33%	$0.00	14.3K	Jun 5, 2021	Common Stock	7.14K		Direct	F5, F8
transaction	LOVE	Restricted Stock Units	Award	$0	+4.37K		$0.00	4.37K	Jun 7, 2021	Common Stock	4.37K		Direct	F8, F9
transaction	LOVE	Restricted Stock Units (Performance-based Vesting)	Award	$0	+4.37K	+100.02%	$0.00	8.75K	Jun 7, 2021	Common Stock	4.37K		Direct	F8, F9

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the settlement of the second tranche of performance based restricted stock units ("RSUs") granted on June 5, 2019 that vested on April 19, 2021. No shares were sold.
F2	The reported shares were shares withheld to satisfy the Reporting Person's tax liability in connection with the settlement of the first tranche of performance based RSUs granted on June 5, 2020 that vested on April 19, 2021. No shares were sold.
F3	The reported shares were acquired upon the vesting of the second tranche of time-based RSUs granted on June 5, 2019.
F4	The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of the second tranche of time-based RSUs granted on June 5, 2019. No shares were sold.
F5	The reported shares were acquired upon the vesting of the first tranche of time-based RSUs granted on June 5, 2020.
F6	The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of the first tranche of time-based RSUs granted on June 5, 2020. No shares were sold.
F7	The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the Reporting Person's spouse is trustee and the Reporting Person has sole authority over the disposition of the shares of the Issuer held by the trust.
F8	Each RSU represents the contingent right to receive one share of the Issuer's Common Stock.
F9	On June 7, 2021, the Reporting Person received a grant of 8,745 RSUs, of which (a) 50% vest in three equal installments on the first, second and third anniversaries of the grant date, and (b) 50% vest in three tranches with each tranche eligible to vest based on the Issuer's achievements of certain financial performance targets for the applicable performance period.