Donna Dellomo - 05 Jun 2021 Form 4 Insider Report for Lovesac Co (LOVE)

Role: EVP and CFO
Signature: /s/ Megan C. Preneta, Attorney-in-Fact
Issuer symbol: LOVE
Transactions as of: 05 Jun 2021
Net transactions value: -$314,012
Form type: 4
Filing time: 08 Jun 2021, 20:47:32 UTC
Next filing: 01 Jul 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	$43,659	-525	-0.69%	$83.16	75,757	05 Jun 2021	Direct	F1
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	$113,098	-1,360	-1.8%	$83.16	74,397	05 Jun 2021	Direct	F2
transaction	LOVE	Common Stock, $0.00001 par value	Award	$0	+1,049	+1.4%	$0.000000	75,446	05 Jun 2021	Direct	F3
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	$43,659	-525	-0.7%	$83.16	74,921	05 Jun 2021	Direct	F4
transaction	LOVE	Common Stock, $0.00001 par value	Award	$0	+2,722	+3.6%	$0.000000	77,643	05 Jun 2021	Direct	F5
transaction	LOVE	Common Stock, $0.00001 par value	Tax liability	$113,597	-1,366	-1.8%	$83.16	76,277	05 Jun 2021	Direct	F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LOVE	Restricted Stock Units	Options Exercise	$0	-1,049	-50%	$0.000000	1,051	05 Jun 2021	Common Stock	1,049		Direct	F3, F7
transaction	LOVE	Restricted Stock Units	Options Exercise	$0	-2,722	-33%	$0.000000	5,444	05 Jun 2021	Common Stock	2,722		Direct	F5, F7
transaction	LOVE	Restricted Stock Units	Award	$0	+1,666		$0.000000	1,666	07 Jun 2021	Common Stock	1,666		Direct	F7, F8
transaction	LOVE	Restricted Stock Units (Performance-based Vesting)	Award	$0	+1,666	+100%	$0.000000	3,332	07 Jun 2021	Common Stock	1,666		Direct	F7, F8

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the settlement of the second tranche of performance based restricted stock units ("RSUs") granted on June 5, 2019 that vested on April 19, 2021. No shares were sold.
F2	The reported shares were shares withheld to satisfy the Reporting Person's tax liability in connection with the settlement of the first tranche of performance based RSUs granted on June 5, 2020 that vested on April 19, 2021. No shares were sold.
F3	The reported shares were acquired upon the vesting of the second tranche of time-based RSUs granted on June 5, 2019.
F4	The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of the second tranche of time-based RSUs granted on June 5, 2019. No shares were sold.
F5	The reported shares were acquired upon the vesting of the first tranche of time-based RSUs granted on June 5, 2020.
F6	The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of the first tranche of time-based RSUs granted on June 5, 2020. No shares were sold.
F7	Each RSU represents the contingent right to receive one share of the Issuer's Common Stock.
F8	On June 7, 2021, the Reporting Person received a grant of 3,332 RSUs, of which (a) 50% vest in three equal installments on the first, second and third anniversaries of the grant date, and (b) 50% vest in three tranches with each tranche eligible to vest based on the Issuer's achievements of certain financial performance targets for the applicable performance period.