Jeffrey Terry Green - Dec 14, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: President and CEO, Director, 10%+ Owner
Signature: /s/ Kelli Faeber, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol: TTD
Transactions as of: Dec 14, 2023
Transactions value $: $0
Form type: 4
Date filed: 12/18/2023, 06:07 PM
Previous filing: Dec 12, 2023
Next filing: Feb 20, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Conversion of derivative security	$0	+117K	+7.31%	$0.00	1.72M	Dec 14, 2023	See Footnote	F1
transaction	TTD	Class A Common Stock	Gift	$0	-117K	-6.81%	$0.00	1.6M	Dec 14, 2023	See Footnote	F1, F2
transaction	TTD	Class A Common Stock	Gift	$0	+117K	+16.52%	$0.00	825K	Dec 14, 2023	See Footnote	F2, F3
holding	TTD	Class A Common Stock						213K	Dec 14, 2023	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Class B Common Stock	Conversion of derivative security	$0	-117K	-0.39%	$0.00	30.2M	Dec 14, 2023	Class A Common Stock	117K		See Footnote	F1, F4
holding	TTD	Class B Common Stock						12.7M	Dec 14, 2023	Class A Common Stock	12.7M		See Footnote	F4, F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F2	Represents a transfer of shares from the Reporting Person to the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation and may be deemed to indirectly beneficially own the shares held by the Foundation.
F3	Represents securities held by the Jeff T. Green Family Foundation.
F4	Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F5	Represents securities held by various family trusts over which Mr. Green exercises investment and voting control. As a result, Mr. Green may be deemed to beneficially own such securities but disclaims such ownership except to the extent of his pecuniary interest therein.