Jeffrey Terry Green - 15 Nov 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
President and CEO, Director, 10%+ Owner
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Issuer symbol
TTD
Transactions as of
15 Nov 2023
Net transactions value
+$8,112,606
Form type
4
Filing time
17 Nov 2023, 17:56:55 UTC
Previous filing
02 Nov 2023
Next filing
12 Dec 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Gift $0 -26,778 -9.6% $0.000000 252,026 15 Nov 2023 Direct F1
transaction TTD Class A Common Stock Gift $0 +26,778 +2.2% $0.000000 1,235,999 15 Nov 2023 See Footnote F1, F2
transaction TTD Class A Common Stock Options Exercise $1,006,409 +70,650 +28% $14.24 322,676 16 Nov 2023 Direct
transaction TTD Class A Common Stock Options Exercise $99,622 +3,630 +1.1% $27.44 326,306 16 Nov 2023 Direct
transaction TTD Class A Common Stock Options Exercise $2,627,629 +105,320 +32% $24.95 431,626 16 Nov 2023 Direct
transaction TTD Class A Common Stock Options Exercise $4,378,946 +145,960 +34% $30.00 577,586 16 Nov 2023 Direct
transaction TTD Class A Common Stock Gift $0 -325,560 -56% $0.000000 252,026 16 Nov 2023 Direct F1
transaction TTD Class A Common Stock Gift $0 +325,560 +26% $0.000000 1,561,559 16 Nov 2023 See Footnote F1, F2
holding TTD Class A Common Stock 708,216 15 Nov 2023 See Footnote F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -70,650 -100% $0.000000* 0 16 Nov 2023 Class A Common Stock 70,650 $14.24 Direct F4
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -3,630 -91% $0.000000 370 16 Nov 2023 Class A Common Stock 3,630 $27.44 Direct F5, F6
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -105,320 -95% $0.000000 5,730 16 Nov 2023 Class A Common Stock 105,320 $24.95 Direct F7
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -145,960 -73% $0.000000 53,450 16 Nov 2023 Class A Common Stock 145,960 $30.00 Direct F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F2 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F3 Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F4 The option was granted on December 1, 2018, the Vesting Commencement Date ("VCD"). The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 128,060 shares will vest during each of the calendar years 2019, 2020 and 2021 and an aggregate of 121,050 shares will vest during calendar year 2022, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F5 This option was previously reported as covering 400 shares at an exercise price of $274.44 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F6 The option was granted on December 9, 2019, with a VCD of December 9, 2022. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F7 The option was granted on December 9, 2019, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 72,650 shares will vest during each of the calendar years 2020, 2021 and 2022 and an aggregate of 68,650 shares will vest during calendar year 2023, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F8 The option was granted on May 15, 2020, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 97,270, 97,280 and 97,280 shares will vest during the twelve month periods ending on May 15, 2021, 2022 and 2023, respectively, and an aggregate of 93,950 shares will vest during the twelve month period ending May 15, 2024, in each case, subject to continued employment with the Issuer through the applicable vesting dates.