Julie Eddleman - Nov 14, 2023 Form 4 Insider Report for DoubleVerify Holdings, Inc. (DV)

Role: Global Chief Comm. Officer
Signature: /s/ Andrew E. Grimmig, as Attorney-in-Fact for Julie F. Eddleman
Stock symbol: DV
Transactions as of: Nov 14, 2023
Transactions value $: -$155,550
Form type: 4
Date filed: 11/16/2023, 04:09 PM
Previous filing: Oct 30, 2023
Next filing: Nov 30, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DV	Common Stock	Sale	-$23.3K	-750	-0.53%	$31.10	141K	Nov 14, 2023	Direct	F1
transaction	DV	Common Stock	Sale	-$132K	-4.22K	-2.99%	$31.33	137K	Nov 14, 2023	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 31, 2022, as amended on March 23, 2023.
F2	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $31.325 to $31.335, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Content

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 31, 2022, as amended on March 23, 2023.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $31.325 to $31.335, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.