Institutional Venture Management XIII, LLC - Nov 9, 2023 Form 4 Insider Report for Honest Company, Inc. (HNST)

Role
10%+ Owner
Signature
Institutional Venture Management XIII, LLC By: /s/ Tracy Hogan,Attorney-In-Fact
Stock symbol
HNST
Transactions as of
Nov 9, 2023
Transactions value $
-$1,004,778
Form type
4
Date filed
11/14/2023, 06:28 PM
Previous filing
May 26, 2023
Next filing
Nov 16, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction HNST Common Stock Sale -$237K -152K -1.46% $1.56 10.2M Nov 9, 2023 By Institutional Venture Partners XIII, L.P. F1, F2
transaction HNST Common Stock Sale -$196K -133K -1.3% $1.47 10.1M Nov 10, 2023 By Institutional Venture Partners XIII, L.P. F2, F3
transaction HNST Common Stock Sale -$90.5K -64.2K -0.63% $1.41 10M Nov 13, 2023 By Institutional Venture Partners XIII, L.P. F2, F4
transaction HNST Common Stock Sale -$482K -323K -3.22% $1.49 9.72M Nov 14, 2023 By Institutional Venture Partners XIII, L.P. F2, F5
holding HNST Common Stock 77.7K Nov 9, 2023 Direct F6, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.51 to $1.59 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F2 The shares are held of record by Institutional Venture Partners XIII, L.P. ("IVP XIII"). Institutional Venture Management XIII, LLC ("IVM XIII") is the general partner of IVP XIII. Todd C. Chaffee, Norman A. Fogelsong, Stephen J. Harrick, J. Sanford Miller and Dennis B. Phelps, Jr. as the managing directors of IVM XIII, may be deemed to have shared voting and dispositive power with respect to the shares held by IVP XIII. Each of IVM XIII and the managing directors disclaims beneficial ownership of the securities reported herein, except to the extent of its or his respective pecuniary interest therein.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.46 to $1.50 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.40 to $1.43 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.45 to $1.53 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 This amount gives effect to the forfeiture of unvested restricted stock units upon the resignation of Eric Liaw from the board of directors of the Issuer. Pursuant to a Director Compensation Assignment Agreement, Mr. Liaw had assigned the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XIII.
F7 The shares are held of record or beneficially by IVM XIII. Todd C. Chaffee, Norman A. Fogelsong, Stephen J. Harrick, J. Sanford Miller and Dennis B. Phelps, Jr. as the managing directors of IVM XIII, may be deemed to have shared beneficial ownership with respect to the shares held of record or beneficially by IVM XIII. Each of the foregoing entities and individuals disclaims beneficial ownership of the securities reported herein, except to the extent of its or his respective pecuniary interest therein.