| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | CXM | Class A Common Stock | Sale | -$75K | -5.04K | -0.67% | $14.87 | 749K | Sep 18, 2023 | Direct | F1, F2, F3 |
| transaction | CXM | Class A Common Stock | Sale | -$25.9K | -1.75K | -0.23% | $14.86 | 748K | Sep 18, 2023 | Direct | F4, F5 |
| transaction | CXM | Class A Common Stock | Conversion of derivative security | +5K | +0.67% | 753K | Sep 19, 2023 | Direct | F6 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | CXM | Employee Stock Option (right to buy) | Options Exercise | $0 | -5K | -5.66% | $0.00 | 83.3K | Sep 19, 2023 | Class B Common Stock | 5K | $4.45 | Direct | F7 |
| transaction | CXM | Class B Common Stock | Options Exercise | $22.3K | +5K | $4.45 | 5K | Sep 19, 2023 | Class A Common Stock | 5K | Direct | F6 | ||
| transaction | CXM | Class B Common Stock | Conversion of derivative security | $0 | -5K | -100% | $0.00* | 0 | Sep 19, 2023 | Class A Common Stock | 5K | Direct | F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on April 4, 2023. |
| F2 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.85 to $14.89 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (5). |
| F3 | Includes 570 shares acquired under the Issuer's employee stock purchase plan on June 15, 2023. |
| F4 | Represents the number of shares required to be sold to cover the statutory tax withholding obligations in connection with the vesting of the restricted stock units. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of minimum statutory tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary sale by the Reporting Person. |
| F5 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.81 to $14.905 inclusive. |
| F6 | Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. Each share of Class B Common Stock will convert automatically into shares of Class A common stock, on a one-to-one basis, upon the following: (1) the sale or transfer of such share of Class B Common Stock, subject to certain exceptions specified in the Issuer's amended and restated certificate of incorporation; (2) the death of the Reporting Person; and (3) the final conversion date, defined as the first trading day on or after the date on which the outstanding shares of Class B Common Stock represent less than 5.0% of the Issuer's then-outstanding Class A and Class B Common Stock, subject to certain timing criteria. |
| F7 | One fourth (1/4th) of the shares subject to the option award vested on December 10, 2020, and one forty-eighth (1/48th) of the shares subject to the option award vested or shall vest on the first day of each month thereafter, subject to the Reporting Person's continuous service. |