Julie Eddleman - Jul 25, 2023 Form 4 Insider Report for DoubleVerify Holdings, Inc. (DV)

Role: Global Chief Comm. Officer
Signature: /s/ Andrew E. Grimmig, as Attorney-in-Fact for Julie F. Eddleman
Stock symbol: DV
Transactions as of: Jul 25, 2023
Transactions value $: -$30,158
Form type: 4
Date filed: 7/27/2023, 04:12 PM
Previous filing: Jul 13, 2023
Next filing: Jul 28, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DV	Common Stock	Sale	-$30.2K	-750	-0.58%	$40.21	129K	Jul 25, 2023	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 31, 2022, as amended on March 23, 2023.