Jay R. Grant - Jul 13, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Legal Officer
Signature
/s/ Kelli Faerber, Attorney-In-Fact for Jay R. Grant
Stock symbol
TTD
Transactions as of
Jul 13, 2023
Transactions value $
-$1,205,558
Form type
4
Date filed
7/17/2023, 05:22 PM
Previous filing
Jun 16, 2023
Next filing
Aug 17, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $1.24M +21.5K +13.21% $57.39 184K Jul 13, 2023 Direct
transaction TTD Class A Common Stock Options Exercise $1.02M +17.2K +9.32% $59.57 202K Jul 13, 2023 Direct
transaction TTD Class A Common Stock Sale -$1.92M -21.8K -10.81% $88.00 180K Jul 13, 2023 Direct F1, F2
transaction TTD Class A Common Stock Sale -$1.55M -17.2K -9.56% $90.00 163K Jul 13, 2023 Direct F1, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -21.5K -43.75% $0.00 27.7K Jul 13, 2023 Class A Common Stock 21.5K $57.39 Direct F4, F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -17.2K -20.83% $0.00 65.3K Jul 13, 2023 Class A Common Stock 17.2K $59.57 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 16, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.60 to $88.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The option was granted on October 5, 2020, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5 This option was previously reported as covering 4,920 shares at an exercise price of $573.91 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F6 The option was granted on April 26,2022, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.