David R. Pickles - 15 May 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Issuer symbol
TTD
Transactions as of
15 May 2023
Net transactions value
-$344,520
Form type
4
Filing time
17 May 2023, 17:10:12 UTC
Previous filing
03 May 2023
Next filing
01 Jun 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $60,602 +2,020 +0.38% $30.00 533,107 15 May 2023 Direct F1
transaction TTD Class A Common Stock Sale $125,785 -2,020 -0.38% $62.27 531,087 15 May 2023 Direct F2
transaction TTD Class A Common Stock Tax liability $106,911 -1,671 -0.31% $63.98 529,416 15 May 2023 Direct F3
transaction TTD Class A Common Stock Tax liability $71,082 -1,111 -0.21% $63.98 528,305 15 May 2023 Direct F4
transaction TTD Class A Common Stock Tax liability $101,344 -1,584 -0.3% $63.98 526,721 15 May 2023 Direct F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2,020 -7.7% $0.000000 24,290 15 May 2023 Class A Common Stock 2,020 $30.00 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Includes 492 shares acquired through the Employee Stock Purchase Plan on May 15, 2023.
F2 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on February 21, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F4 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F5 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 26, 2022.
F6 The option was granted on May 15, 2020, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.