David R. Pickles - May 15, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Technology Officer, Director
Signature: /s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Stock symbol: TTD
Transactions as of: May 15, 2023
Transactions value $: -$344,520
Form type: 4
Date filed: 5/17/2023, 05:10 PM
Previous filing: May 3, 2023
Next filing: Jun 1, 2023
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$60.6K	+2.02K	+0.38%	$30.00	533K	May 15, 2023	Direct	F1
transaction	TTD	Class A Common Stock	Sale	-$126K	-2.02K	-0.38%	$62.27	531K	May 15, 2023	Direct	F2
transaction	TTD	Class A Common Stock	Tax liability	-$107K	-1.67K	-0.31%	$63.98	529K	May 15, 2023	Direct	F3
transaction	TTD	Class A Common Stock	Tax liability	-$71.1K	-1.11K	-0.21%	$63.98	528K	May 15, 2023	Direct	F4
transaction	TTD	Class A Common Stock	Tax liability	-$101K	-1.58K	-0.3%	$63.98	527K	May 15, 2023	Direct	F5

Showing 1 to 5 of 5 entries

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-2.02K	-7.68%	$0.00	24.3K	May 15, 2023	Class A Common Stock	2.02K	$30.00	Direct	F6

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	Includes 492 shares acquired through the Employee Stock Purchase Plan on May 15, 2023.
F2	The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on February 21, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F3	The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F4	The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F5	The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 26, 2022.
F6	The option was granted on May 15, 2020, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.