Eric Liaw - Mar 17, 2023 Form 4 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Role: Director, 10%+ Owner
Signature: /s/ Eric Liaw
Stock symbol: LVLU
Transactions as of: Mar 17, 2023
Transactions value $: $0
Form type: 4
Date filed: 3/21/2023, 05:36 PM
Previous filing: Mar 9, 2023
Next filing: Apr 11, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LVLU	Common Stock	Other		-9.38K	-23.85%		30K	Mar 17, 2023	Direct	F1, F2
transaction	LVLU	Common Stock	Other		+9.38K	+209.44%		13.9K	Mar 17, 2023	By Institutional Venture Management XV, LLC	F1, F3
holding	LVLU	Common Stock						4.48K	Mar 17, 2023	By Institutional Venture Management XVI, LLC	F4
holding	LVLU	Common Stock						3.73M	Mar 17, 2023	By Institutional Venture Partners XV, L.P.	F5
holding	LVLU	Common Stock						19.8K	Mar 17, 2023	By Institutional Venture Partners XV Executive Fund, L.P.	F6
holding	LVLU	Common Stock						3.75M	Mar 17, 2023	By Institutional Venture Partners XVI, L.P.	F7

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents the transfer of shares received by the Reporting Person upon the settlement of restricted stock units ("RSUs") that the Reporting Person received pursuant to the Issuer's non-employee director compensation policy. Pursuant to a series of Director Compensation Assignment Agreements, the Reporting Person has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to Institutional Venture Management XV, LLC ("IVM XV").
F2	Pursuant to a series of Director Compensation Assignment Agreements, these securities are held directly by the Reporting Person for the benefit of IVM XV and Institutional Venture Management XVI, LLC ("IVM XVI"). The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.
F3	Shares are held directly by IVM XV. The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVM XV. The Reporting Person disclaims beneficial ownership of the shares held by IVM XV except to the extent of his pecuniary interest therein.
F4	Shares are held directly by IVM XVI. The Reporting Person is a managing director of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVM XVI. The Reporting Person disclaims beneficial ownership of the shares held by IVM XVI except to the extent of his pecuniary interest therein.
F5	Shares are held directly by Institutional Venture Partners XV, L.P. ("IVP XV"). IVM XV is the general partner of IVP XV. The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV except to the extent of his pecuniary interest therein.
F6	Shares are held directly by Institutional Venture Partners XV Executive Fund, L.P. ("IVP XV EF"). IVM XV is the general partner of IVP XV EF. The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV EF. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV EF except to the extent of his pecuniary interest therein.
F7	Shares are held directly by Institutional Venture Partners XVI, L.P. ("IVP XVI"). IVM XVI is the general partner of IVP XVI. The Reporting Person is a managing director of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVP XVI. The Reporting Person disclaims beneficial ownership of the shares held by IVP XVI except to the extent of his pecuniary interest therein.