BLAKE JEFFREY GRAYSON - 29 Mar 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Financial Officer
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Blake Jeffrey Grayson
Issuer symbol: TTD
Transactions as of: 29 Mar 2022
Net transactions value: -$310,654
Form type: 4
Filing time: 31 Mar 2022, 16:22:57 UTC
Previous filing: 23 Feb 2022
Next filing: 28 Apr 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$63,022	+2,314	+1.5%	$27.24	155,535	29 Mar 2022	Direct
transaction	TTD	Class A Common Stock	Sale	$167,765	-2,314	-1.5%	$72.50	153,221	29 Mar 2022	Direct	F1
transaction	TTD	Class A Common Stock	Options Exercise	$30,993	+1,138	+0.74%	$27.24	154,359	29 Mar 2022	Direct
transaction	TTD	Class A Common Stock	Sale	$82,505	-1,138	-0.74%	$72.50	153,221	29 Mar 2022	Direct	F1
transaction	TTD	Class A Common Stock	Options Exercise	$36,421	+1,214	+0.79%	$30.00	154,435	29 Mar 2022	Direct
transaction	TTD	Class A Common Stock	Sale	$88,015	-1,214	-0.79%	$72.50	153,221	29 Mar 2022	Direct	F1
transaction	TTD	Class A Common Stock	Sale	$102,805	-1,418	-0.93%	$72.50	151,803	29 Mar 2022	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-2,314	-1.8%	$0.000000	125,346	29 Mar 2022	Class A Common Stock	2,314	$27.24	Direct	F2
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-1,138	-2.6%	$0.000000	43,214	29 Mar 2022	Class A Common Stock	1,138	$27.24	Direct	F3
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-1,214	-2.1%	$0.000000	56,254	29 Mar 2022	Class A Common Stock	1,214	$30.00	Direct	F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.
F2	The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F3	The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F4	The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.