Larry Madden - 14 Mar 2022 Form 4 Insider Report for Viant Technology Inc. (DSP)

Role: Chief Financial Officer
Signature: /s/ Larry Madden
Issuer symbol: DSP
Transactions as of: 14 Mar 2022
Net transactions value: -$131,498
Form type: 4
Filing time: 17 Mar 2022, 20:18:42 UTC
Previous filing: 14 Jan 2022
Next filing: 14 Jun 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DSP	Class A Common Stock	Sale	$131,498	-21,628	-5.4%	$6.08	377,663	14 Mar 2022	Direct	F1, F2
transaction	DSP	Class A Common Stock	Award	$0	+166,667	+44%	$0.000000	544,330	15 Mar 2022	Direct	F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	DSP	Non-qualified Stock Option (Right to Buy)	Award	$0	+295,508		$0.000000	295,508	15 Mar 2022	Class A Common Stock	295,508	$6.00	Direct	F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of 31,876 restricted stock units on March 10, 2022. These sales are mandated by the Issuer's election under its equity incentive plan to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and do not represent discretionary trades by the Reporting Person. These shares were sold in the open market.
F2	The price reported in Column 4 is a weighted average price calculated by the broker. These shares were sold as part of a block trade in multiple transactions at various prices with a weighted average price of $6.08. The Reporting Person has provided to the Issuer, and undertakes to provide any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote with regard to the block trade.
F3	Represents the number of shares of Class A Common Stock issued to the Reporting Person pursuant to an award of restricted stock units. The restricted stock units have a four-year vesting schedule. 25% vest on the yearly anniversary of March 10, 2022 until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates.
F4	The shares subject to the option have a four-year vesting schedule. 25% vest on the first anniversary of March 10, 2022. The balance will vest 6.25% quarterly thereafter until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates.