Jeffrey Terry Green - Jan 21, 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Tahnil Davis, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol
TTD
Transactions as of
Jan 21, 2022
Transactions value $
$14,149,727
Form type
4
Date filed
1/25/2022, 08:05 PM
Previous filing
Dec 14, 2021
Next filing
Feb 25, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $333K +111K +15.83% $3.02* 809K Jan 21, 2022 Direct
transaction TTD Class A Common Stock Options Exercise $18.6K +3.53K +0.44% $5.28* 813K Jan 21, 2022 Direct
transaction TTD Class A Common Stock Options Exercise $1.96M +409K +50.35% $4.80* 1.22M Jan 21, 2022 Direct
transaction TTD Class A Common Stock Options Exercise $9.09K +580 +0.05% $15.67* 1.22M Jan 21, 2022 Direct
transaction TTD Class A Common Stock Options Exercise $3.49M +245K +20.03% $14.25* 1.47M Jan 21, 2022 Direct
transaction TTD Class A Common Stock Options Exercise $3.47M +139K +9.49% $24.95 1.61M Jan 21, 2022 Direct
transaction TTD Class A Common Stock Options Exercise $4.86M +162K +10.09% $30.00 1.77M Jan 21, 2022 Direct
transaction TTD Class A Common Stock Gift $0 -1.07M -60.5% $0.00 699K Jan 21, 2022 Direct F1
transaction TTD Class A Common Stock Gift $0 +1.07M +2430.32% $0.00 1.11M Jan 21, 2022 See Footnote F1, F2
holding TTD Class A Common Stock 514K Jan 21, 2022 See Footnote F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -111K -100% $0.00* 0 Jan 21, 2022 Class A Common Stock 111K $3.02 Direct F4, F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -3.53K -100% $0.00* 0 Jan 21, 2022 Class A Common Stock 3.53K $5.28 Direct F6
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -409K -100% $0.00* 0 Jan 21, 2022 Class A Common Stock 409K $4.80 Direct F7, F8
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -580 -8.26% $0.00 6.44K Jan 21, 2022 Class A Common Stock 580 $15.67 Direct F9, F10
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -245K -68.81% $0.00 111K Jan 21, 2022 Class A Common Stock 245K $14.25 Direct F11, F12
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -139K -50.73% $0.00 135K Jan 21, 2022 Class A Common Stock 139K $24.95 Direct F13, F14
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -162K -42.01% $0.00 224K Jan 21, 2022 Class A Common Stock 162K $30.00 Direct F15, F16
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F2 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F3 Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F4 This option was previously reported as covering 11,058 shares at an exercise price of $30.15 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F5 The option was granted on December 23, 2016, with the vesting commencement date ("VCD") of December 1, 2016. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 144,330 shares will vest during each of the calendar years 2017, 2018 and 2019 and an aggregate of 132,680, shares will vest during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F6 The option was granted on December 1, 2017, with a VCD of December 1, 2020. The option vests over one year in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 20,830 shares will vest during calendar year 2021, subject to continued employment with the Issuer through the applicable vesting dates.
F7 This option was previously reported as covering 40,920 shares at an exercise price of $48.00 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F8 The option was granted on December 1, 2017, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 234,550 shares will vest during each of the calendar years 2018, 2019 and 2020 and an aggregate of 213,730 shares will vest during calendar year 2021, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F9 This option was previously reported as covering 702 shares at an exercise price of $156.70 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F10 The option was granted on December 1, 2018, with a VCD of December 1, 2021. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F11 This option was previously reported as covering 35,583 shares at an exercise price of $142.45 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F12 The option was granted on December 1, 2018, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 128,060 shares will vest during each of the calendar years 2019, 2020 and 2021 and an aggregate of 121,050 shares will vest during calendar year 2022, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F13 This option was previously reported as covering 27,450 shares at an exercise price of $249.49 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F14 The option was granted on December 9, 2019, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 72,650 shares will vest during each of the calendar years 2020, 2021 and 2022 and an aggregate of 68,650 shares will vest during calendar year 2023, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F15 This option was previously reported as covering 38,578 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F16 The option was granted on May 15, 2020, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 97,270, 97,280 and 97,280 shares will vest during the twelve month periods ending on May 15, 2021, 2022 and 2023, respectively, and an aggregate of 93,950 shares will vest during the twelve month period ending May 15, 2024, in each case, subject to continued employment with the Issuer through the applicable vesting dates.