Andrea Cunningham - Jan 1, 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Director
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Andrea Cunningham
Stock symbol: TTD
Transactions as of: Jan 1, 2022
Transactions value $: $19,947
Form type: 4
Date filed: 1/6/2022, 07:03 PM
Next filing: Feb 24, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Award	$0	+1.34K		$0.00	1.34K	Jan 1, 2022	Direct	F1, F2, F3
transaction	TTD	Class A Common Stock	Award	$0	+536	+39.97%	$0.00	1.88K	Jan 1, 2022	Direct	F1, F4, F5
transaction	TTD	Class A Common Stock	Award	$19.9K	+214	+11.4%	$93.21	2.09K	Jan 1, 2022	Direct	F1, F6, F7, F8

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Stock Option (Right to Buy)	Award	$0	+2.32K		$0.00	2.32K	Jan 1, 2022	Class A Common Stock	2.32K	$91.64	Direct	F9, F10, F11
transaction	TTD	Stock Option (Right to Buy)	Award	$0	+975		$0.00	975	Jan 1, 2022	Class A Common Stock	975	$91.64	Direct	F9, F12, F13

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Grant of restricted stock units under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.
F2	The restricted stock units vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date.
F3	These restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
F4	The restricted stock units vest in two installments with 209 shares vesting on February 27, 2022 and 327 shares vesting on May 27, 2022 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meetings provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F5	These restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
F6	The restricted stock units vest in two installments with 83 shares vesting on February 27, 2022 and 131 shares vesting on May 27, 2022 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meetings provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F7	This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.
F8	These restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $20,000.
F9	Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan.
F10	The shares subject to the option vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date.
F11	This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
F12	The shares subject to the option vest in two installments with 380 shares subject to the option vesting on February 27, 2022 and 595 shares subject to the option vesting on May 27, 2022 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meetings provided all then unvested shares subject to the option shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F13	This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.