David R. Pickles - 15 Nov 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Tahnil Davis, Attorney-in-Fact for David R. Pickles
Issuer symbol
TTD
Transactions as of
15 Nov 2021
Net transactions value
-$9,755,734
Form type
4
Filing time
17 Nov 2021, 18:53:02 UTC
Previous filing
17 Aug 2021
Next filing
03 Dec 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability $175,680 -1,666 -0.33% $105.45 498,115 15 Nov 2021 Direct F1, F2
transaction TTD Class A Common Stock Tax liability $117,155 -1,111 -0.22% $105.45 497,004 15 Nov 2021 Direct F3
transaction TTD Class A Common Stock Options Exercise $252,000 +52,500 +11% $4.80* 549,504 16 Nov 2021 Direct
transaction TTD Class A Common Stock Sale $5,775,000 -52,500 -9.6% $110.00 497,004 16 Nov 2021 Direct F4
transaction TTD Class A Common Stock Options Exercise $311,966 +21,900 +4.4% $14.24* 518,904 16 Nov 2021 Direct
transaction TTD Class A Common Stock Sale $2,409,000 -21,900 -4.2% $110.00 497,004 16 Nov 2021 Direct F4
transaction TTD Class A Common Stock Options Exercise $325,225 +12,350 +2.5% $26.33 509,354 16 Nov 2021 Direct
transaction TTD Class A Common Stock Sale $1,358,500 -12,350 -2.4% $110.00 497,004 16 Nov 2021 Direct F4
transaction TTD Class A Common Stock Options Exercise $303,610 +10,120 +2% $30.00 507,124 16 Nov 2021 Direct
transaction TTD Class A Common Stock Sale $1,113,200 -10,120 -2% $110.00 497,004 16 Nov 2021 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -52,500 -75% $0.000000 17,620 16 Nov 2021 Class A Common Stock 52,500 $4.80 Direct F5, F6
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -21,900 -30% $0.000000 51,250 16 Nov 2021 Class A Common Stock 21,900 $14.24 Direct F7, F8
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -12,350 -19% $0.000000 53,500 16 Nov 2021 Class A Common Stock 12,350 $26.33 Direct F9, F10
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -10,120 -14% $0.000000 64,750 16 Nov 2021 Class A Common Stock 10,120 $30.00 Direct F11, F12
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 Includes 8 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F4 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F5 This option was previously reported as covering 7,012 shares at an exercise price of $48.00 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F6 The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F7 This option was previously reported as covering 7,315 shares at an exercise price of $142.45 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F8 The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F9 This option was previously reported as covering 6,585 shares at an exercise price of $263.34 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F10 The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F11 This option was previously reported as covering 7,487 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F12 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.