David R. Pickles - Nov 15, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Tahnil Davis, Attorney-in-Fact for David R. Pickles
Stock symbol
TTD
Transactions as of
Nov 15, 2021
Transactions value $
-$9,755,734
Form type
4
Date filed
11/17/2021, 06:53 PM
Previous filing
Aug 17, 2021
Next filing
Dec 3, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$176K -1.67K -0.33% $105.45 498K Nov 15, 2021 Direct F1, F2
transaction TTD Class A Common Stock Tax liability -$117K -1.11K -0.22% $105.45 497K Nov 15, 2021 Direct F3
transaction TTD Class A Common Stock Options Exercise $252K +52.5K +10.56% $4.80* 550K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$5.78M -52.5K -9.55% $110.00 497K Nov 16, 2021 Direct F4
transaction TTD Class A Common Stock Options Exercise $312K +21.9K +4.41% $14.25* 519K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$2.41M -21.9K -4.22% $110.00 497K Nov 16, 2021 Direct F4
transaction TTD Class A Common Stock Options Exercise $325K +12.4K +2.48% $26.33 509K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$1.36M -12.4K -2.42% $110.00 497K Nov 16, 2021 Direct F4
transaction TTD Class A Common Stock Options Exercise $304K +10.1K +2.04% $30.00 507K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$1.11M -10.1K -2% $110.00 497K Nov 16, 2021 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -52.5K -74.87% $0.00 17.6K Nov 16, 2021 Class A Common Stock 52.5K $4.80 Direct F5, F6
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -21.9K -29.94% $0.00 51.3K Nov 16, 2021 Class A Common Stock 21.9K $14.25 Direct F7, F8
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -12.4K -18.75% $0.00 53.5K Nov 16, 2021 Class A Common Stock 12.4K $26.33 Direct F9, F10
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -10.1K -13.52% $0.00 64.8K Nov 16, 2021 Class A Common Stock 10.1K $30.00 Direct F11, F12
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 Includes 8 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F4 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F5 This option was previously reported as covering 7,012 shares at an exercise price of $48.00 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F6 The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F7 This option was previously reported as covering 7,315 shares at an exercise price of $142.45 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F8 The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F9 This option was previously reported as covering 6,585 shares at an exercise price of $263.34 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F10 The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F11 This option was previously reported as covering 7,487 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F12 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.