Jeffrey Terry Green - Nov 15, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Tahnil Davis, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol
TTD
Transactions as of
Nov 15, 2021
Transactions value $
-$523,766
Form type
4
Date filed
11/17/2021, 06:14 PM
Previous filing
Oct 8, 2021
Next filing
Dec 14, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$704K -6.67K -0.95% $105.45 699K Nov 15, 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $88.7K +26.7K +3.83% $3.32* 725K Nov 15, 2021 Direct
transaction TTD Class A Common Stock Options Exercise $91.3K +17.3K +2.38% $5.28* 743K Nov 15, 2021 Direct
transaction TTD Class A Common Stock Gift $0 -44K -5.93% $0.00 699K Nov 15, 2021 Direct F2
transaction TTD Class A Common Stock Gift $0 +44K $0.00 44K Nov 15, 2021 See Footnote F2, F3
holding TTD Class A Common Stock 111K Nov 15, 2021 See Footnote F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -26.7K -100% $0.00* 0 Nov 15, 2021 Class A Common Stock 26.7K $3.32 Direct F5, F6
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -17.3K -83.05% $0.00 3.53K Nov 15, 2021 Class A Common Stock 17.3K $5.28 Direct F7, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F3 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F4 Represents securities held by the Jeff T.Green Family Foundation ("Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F5 This option was previously reported as covering 2,673 shares at an exercise price of $33.17 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F6 The option was granted on December 23, 2016. The Vesting Commencement Date ("VCD") was December 1, 2016. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 20,420 shares vested during each of the calendar years 2017, 2018 and 2019 and an aggregate of 32,070 shares vested during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting date.
F7 This option was previously reported as covering 2,083 shares at an exercise price of $52.80 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F8 The option was granted on December 1, 2017, with a VCD of December 1, 2020. The option vests over one year in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 20,830 shares will vest during calendar year 2021, subject to continued employment with the Issuer through the applicable vesting dates.