Mike C. Smith - 23 Sep 2021 Form 4 Insider Report for Stitch Fix, Inc. (SFIX)

Role: President and COO
Signature: /s/ Scott Darling, Attorney-in-Fact for Mike Smith
Issuer symbol: SFIX
Transactions as of: 23 Sep 2021
Net transactions value: -$814,667
Form type: 4
Filing time: 27 Sep 2021, 17:16:33 UTC
Previous filing: 28 Jun 2021
Next filing: 12 Oct 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SFIX	Class A Common Stock	Conversion of derivative security	$0	+20,000	+42%	$0.000000	67,356	23 Sep 2021	Direct	F1, F2
transaction	SFIX	Class A Common Stock	Sale	$400,927	-9,952	-15%	$40.29^*	57,404	23 Sep 2021	Direct	F3, F4
transaction	SFIX	Class A Common Stock	Sale	$413,739	-10,048	-18%	$41.18^*	47,356	23 Sep 2021	Direct	F3, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SFIX	Employee Stock Option (Right to Buy)	Options Exercise	$0	-5,000	-4%	$0.000000	118,804	23 Sep 2021	Class A Common Stock	5,000	$1.30	Direct	F6
transaction	SFIX	Class B Common Stock	Options Exercise	$0	+5,000	+1.1%	$0.000000	443,364	23 Sep 2021	Class A Common Stock	5,000	$1.30	Direct	F2
transaction	SFIX	Class B Common Stock	Conversion of derivative security	$0	-20,000	-4.5%	$0.000000	423,364	23 Sep 2021	Class A Common Stock	20,000		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents the conversion of Class B Common Stock into Class A Common Stock held of record by the Reporting Person.
F2	Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.
F3	Shares disposed of pursuant to a previously established Rule 10b5-1 plan.
F4	The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $39.63 to $40.62 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5	The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $40.63 to $41.49 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6	Fully vested.