Eugene Nonko - 24 May 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Reporting relationship: CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER, Director
Issuer ticker: MAX
Reported as of: 24 May 2021
Net transaction value: -$588,555
SEC form: 4
Accepted by SEC: 26 May 2021, 19:08:04 UTC
Next SEC filing: 28 May 2021
Source filing: View source filing
Reporting owner signature: /s/ Lance Martinez, attorney-in-fact

Key filing fact

Eugene Nonko filed Form 4 for MediaAlpha, Inc. (MAX) on 26 May 2021.

Key facts

This page summarizes Eugene Nonko's Form 4 filing for MediaAlpha, Inc. (MAX).
2 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 26 May 2021, 19:08.

Change

No earlier filing in this sequence is available for direct comparison.
Current net transaction value: -$588,555.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

MAX transaction

Class A Common Stock

Sale

Transaction value: $33,018
Shares: -825
Change %: -0.27%
Price: $40.02
Shares after: 305,467
Date: 24 May 2021
Ownership: Direct
Footnotes: F1, F2

MAX transaction

Class A Common Stock

Sale

Transaction value: $555,537
Shares: -13,722
Change %: -4.5%
Price: $40.49
Shares after: 291,745
Date: 26 May 2021
Ownership: Direct
Footnotes: F1, F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

Footnote F2

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.15 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Footnote F3

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

SEC remarks

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER