Eugene Nonko - 24 May 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER, Director
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
24 May 2021
Net transactions value
-$588,555
Form type
4
Filing time
26 May 2021, 19:08:04 UTC
Next filing
28 May 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $33,018 -825 -0.27% $40.02 305,467 24 May 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $555,537 -13,722 -4.5% $40.49 291,745 26 May 2021 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.15 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER